5 Best Practices For Optimizing Deal Pages in 2021 By Google

After providing free offer pages for all e-commerce stores, Google provides five best practices for optimizing search results pages.

In case you missed it, Google announced yesterday that the deal page is now free for all retailers.

Also read: lead generation tool semrush 

This allows e-commerce stores to easily highlight promotions and discounts in search results.

A sales page is a URL dedicated to a specific sales event, such as Black Friday or Cyber ​​Monday.

When sales activities are in progress, they will appear in the search results in a carousel.

To help retailers make the most of transaction pages and transaction carousels, Google recommends five optimization strategies.

How to Optimize Deal Pages For Google Search Results

Based on what Google learned from Black Friday and Cyber Monday sales last year, these best practices are recommended to better reach shoppers through the deals carousel.

1.Create a dedicated page for each promotional event.

Google encourages retailers to create sales pages for all special promotions, not just Black Friday and Cyber ​​Monday.

2.Include the event description in the page title

As a “Black Friday 2021 offer.” The page title is usually included in the text displayed on the quote carousel.

3.Include an image relevant to the sale.

For example, show products on sale or include banner text highlighting special offers or discounts.

4.Put text describing the event in the page contents.

This can help Google correctly identify the page as relevant to a specific sale.

5. If you reveal sales details on the day of the event

Include general information about the event in advance so that Google understands that the page is relevant, and then ask Google to re-crawl the page after the page is refreshed.

Also read: lead generation tool semrush 

When it comes to using banner text on images, Google admits that it is generally not recommended.

However, the text in the image can help provide the page. Google added that any text in the image must be reflected in the text content of the page and appropriate alternative text attributes.

The recommended aspect ratio of the pictures in the trading carousel is in the range of 4:3 to 3:4.

Finally, Google stated that website owners should consider publishing their promotional information in Google Merchant Center to help showcase transactions on more platforms.

The sales carousel is currently limited to the United States and can be used for limited sales activities.

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