Google recommends adding the author’s URL to the article outline to help disambiguate the correct author when multiple authors have the same or similar names.
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This is confirmed in Google’s official change log.
To be clear, the URL attribute of the author is not new.
The new feature is recommended to use it to help Google disambiguate the correct author of the article.
The author’s URL attribute is nested in the article outline, so if you already use the tag on your site, you only need to add one more field.
Google pointed out that the same As attribute can be used as a substitute for the author URL, because Google can understand the same As and URL by disambiguating the author.
Before this update, there was no such solution to help Google disambiguate the author.
Google’s John Mueller once talked about a process called reconciliation, in which search engines look for URLs on authors’ resume pages to distinguish authors with similar names.
This new method of tagging with the author’s url scheme may seem to be more effective.
Which URL Should I Use in Author Markup?
Google does not specify what type of URL the tag should point to, such as a link to a social network or a link to the author’s homepage.
However, it may be better for Google if the tag points to an author profile page in the same domain where the article was published.
Because Google’s quality assessors are required to find information about the author when manually assessing websites.
A lot of “unsatisfactory” or “inappropriate” information about the author of the article is the reason for rating the content as “low” or “low” quality.
The guide does not clearly state that “you need an author profile page”, although this will be a very effective way to communicate with Google’s quality assessors about who the author is.
The more information you provide about the author, the more evidence you provide to Google that your content is of high quality.
In addition, the author profile page also helps to eliminate author ambiguity.
Going back to the coordination technique I mentioned earlier, Mueller explained how the social media links on the profile page helped Google distinguish authors of the same name.
In other words, the best solution sounds like pointing the author’s URL tag to a profile page that links to their social media profile.
This will send multiple signals to Google to help determine the correct author.
For authors, linking to the same social media profile on every site you publish can help Google distinguish you from other authors of the same name.