B2B Marketing Strategies 2021 [Top 12]

Hi guys, today I’m going to give you the b2b marketing strategies that will help increase your leads from nothing to thousands in 2021.

If you deploy it for your business or clients, chances are you will get six-figure returns within just 12 months.

And most important, these b2b marketing strategies are backed by research and data.

We’ve studied research from all over the web including, Linkedin, b2b marketing report, etc.

So if you want the best b2b marketing strategy 2021, then buckle up because I promise you that you won’t regret the next few minutes.

If you need more leads and appointments on a steady and consistent basis, then I’m going to tell you every way I know possible to do this. 

Today I’m dropping strategies tools, and for those who stay to the end, will reveal some secrets that no one else is sharing for free.

So, here’s exactly what you need to prioritize in your b2b marketing plan in order of priority:

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Top 12 Best B2B Marketing Strategies For 2021

1.Build Your Brand 

Building your brand is the most powerful way to market your business and achieve long-term growth, and this is coming directly from Linkedin’s b2b institute themselves.

Building an impactful brand is proven to be more effective than short-term marketing over time, and here’s an eye-catching statistic for you –

According to LinkedIn research,

“Only 4 percent of b2b marketers measured the impact of their marketing efforts beyond six months.”

And do you want to know how long it takes to build a brand? 

You’ve guessed it over six months but what this means is that by taking a long-term approach and investing in your brand, you will be better than 95% of your competitors because they are all relying on short-term tactics like quick hit facebook ads used as a shotgun approach.

Alright, so how do you get started? 

You can do this by publishing youtube videos, recording podcasts, writing blogs, and creating value-driven social media posts, and so much more. 

Eventually, if you build your brand with the right audience, then they will determine that they need the services that you offered and how great would it be for them to think of your brand first when this comes up.

2.SEO [Search Engine Optimization]

Let me ask you a question, where would you find services like what you offer? How would you discover businesses that provide the same things that you provide?

Nine times out of ten, you will start your search on search engines, whether google, yahoo, or the app store. Being there when people are looking for your services can propel your business to heights is never seen before.

Now here’s what I want you to do, I want you to tell me another traffic source that can deliver in-market traffic, meaning that people are actively looking for your solutions for free.

Look SEO is the single most effective marketing channel for b2b marketing companies. It’s nothing like being the first search result on a phrase that gets searched hundreds and thousands of times per month, and this traffic doesn’t stop and keeps coming to you day after day, week after week, and month after month at no expense to you at all.

So, if I’m designing your b2b marketing strategy, the very next thing I’m writing down is SEO.

You have to find high traffic, low competition keywords, place them on your website, and optimize your website correctly to meet search engine best practices. 

If you do this and generate more exposure to your website over time, then you’ll find your business shooting up the search engines and getting free traffic and leads.

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3. Google Ads

The third thing I prioritize here in my b2b marketing strategy is google ads. It’s for the same reason as SEO.

Google ads will help you capture people who are looking for you. I think I speak for all b2b companies when I say it’s nothing like a hot lead, especially when you have an expensive product in a very long sales cycle.

But here’s the thing google ads can be expensive over time, you’re charged every time someone clicks on your ads, and these clicks are not cheap.

I’ve seen CPC as low as a few dollars to as high as hundreds of dollars for a single click.

It varies based on your industry and how competitive you are. 

But regardless if you are savvy with google ads, you can often find low-hanging fruit by targeting specific keywords that your competitors aren’t.

It differs from SEO, whereas if you demonstrate to search engines that your website is the most relevant for a search result, you will earn free traffic that will always give a far higher return on your investment with SEO.

On the flip side, google ads start working immediately. You can turn on a google ad in no time and start generating traffic, whereas SEO could take up to one year to rank. 

Either way, both strategies are in our b2b marketing playbook to help you increase your leads.

4.Facebook Ads

Facebook ads, when done correctly, can be an excellent source of brand awareness traffic and even leads.

Now naturally, a lot of b2b businesses want nothing to do with Facebook and are surprised that I recommend this sometimes, it’s because they think Facebook is not a business platform and that they will have a better chance at using something else like LinkedIn and here’s why I somewhat disagree with this sentiment –

  1.  Facebook has 2 billion users so, if you think c-suite executives and business owners don’t use Facebook, then you’re wrong. They use Facebook and arguably more than they use LinkedIn.
  2.  Facebook ads are ten times cheaper than LinkedIn ads.
  3. Facebook ad targeting is unmatched to any social media platform today. Target by things like job title and industry, but you can also target, based on behaviors, lookalike audiences, and remarketing audiences.

So, this is why I’d prioritize Facebook ads as a b2b company, but how do you use Facebook ads effectively for b2b marketing? Check here.

Tip: You need to put the right message in front of the right people in the right places, as no one is to buy your 10000$ services after reading three short sentences. What you have to do is, you have to build value so, instead of going straight for the kill, create that value consistently over time with a perfect offer to pick their interest and further it with email follow-ups and retargeting.

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5.Linkedin Messenger Ads

Despite LinkedIn ads being expensive, there are still several ways to use LinkedIn effectively for b2b marketing.

There are in-mail ads, sales navigators, and organic LinkedIn marketing strategies that work very well for businesses. 

Now email ads are sponsored messages that are sent directly to your target audience because it appears in your audience’s mailbox, then they’re more likely to pay attention to your content.

6.Linkedin Sales Navigator

Linkedin Sales Navigator is like LinkedIn email ads, but the targeting is on steroids.

It’s more targeted and personalized than in-mail ads, giving a chance of success.

For example: once you insert your targeting criteria, you can filter it by more advanced targeting options like when the last time someone posted on LinkedIn now the con here is that LinkedIn does cap the number of messages that you can send from sales navigator, but here’s a little secret that I’ll let you in on, there are third-party tools that you can pair with sales navigator to send more messages and automate your lead generation process – linked helper.

7.Linkedin Organic Marketing

The good thing about LinkedIn is that Its news feed is still in that gold rush error where you can still get a lot of organic views and engagement for free.

Linkedin’s news feed is not as competitive, so you have more room to use it for free to grow your b2b marketing.

When it comes to using LinkedIn, frequently share on the news feed using both your personal and business account. And remember to post content that your ideal customers will find valuable. You can also publish articles on LinkedIn as people use LinkedIn for news and research. So, posting meaningful content can help establish yourself as a thought leader and contribute to building your b2b marketing brand.

 8.Referral Websites

Who’s doing all the research in your industry? 

For example, in the b2b space, there are websites like g2, captera, and Trustpilot, etc. Because b2b sales cycles are so long, people do a whole lot of research before purchasing. So, you should think of all the major websites and blogs in your industry and find out how your business can make an appearance on their website. There may even be advertising opportunities that you can use to help you gain visibility.

9.Email Newsletter

I get it email marketing is not new, but the truth is that it is still one of the most impactful ways to nurture your audience.

The single difference between b2b marketing and b2c marketing is your sales cycle

B2b companies have a very long sales cycle which means that even if you generate a lot of buzz and awareness. You’re still going to need to establish a relationship over time to nurture your leads with the value until they convert, and that’s why you should focus on email marketing. 

90% of people still check their email every single day, and that is every reason why you need to take email marketing seriously in your b2b marketing strategy.

Start sending email newsletters weekly. 

You can use a platform like getresponse, which is my personal favorite, or something else like Mailchimp.

But whatever you do, do something. As a b2b company, you can’t afford not to send emails to your leads. 

10.Email Drips

 What happens when someone contacts your business? Do you reply to them? And how soon? And is this automatically done or manually done?

Regardless of your answers here, email drips can make this much easier for you. Email drips are pre-made email sequences that are triggered based on events.

So you can have emails sent to people automatically at any interval you desire without lifting a finger. 

As a b2b company, this can be very powerful for you especially, if you carefully craft these email drips to fit the psychology of how people buy your products and services.

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11. Retargeting

Retargeting ads help you stay in touch with your hottest leads.

For example, if someone is looking at the pricing page on your website, they’re probably a hot lead. So, what if the next time they got on Facebook, they saw an ad from you. Or what if the next time they watched a youtube video, they saw a youtube ad pop upright before that video began. Or if they’re reading an article online, they saw a banner ad from your business.

Retargeting ads have very high conversion rates compare to ads targeting people who are completely unaware of your business, and that’s because the people you’re retargeting to are aware of your business and more likely to convert.

12.Push Notifications 

Have you ever seen those push notifications that pop up on your desktop or mobile device? Well, this is another form of staying in front of your hottest leads.

When you’re a b2b marketer, you need to make as many touchpoints as you possibly can. It will give you the highest chance of converting your leads into buying customers.

When you have a very long sales cycle, so the way push notifications work is that you’ll need to use an app like aimtel and install it on your website.

Then it’ll capture the IP addresses of people who visit your website, and you can create custom push alerts to go out to them.

Final Thoughts 

We’ve covered a lot for you to consider for your b2b marketing strategies.

If you properly implement and practices these b2b marketing strategies, I assure you will see positive growth soon in your business.

So, guys, if these b2b marketing strategies article helped you out at all, then please don’t forget to share it. 

Having any suggestions or queries, please don’t hesitate to comment below. 

FAQs

What is a B2B marketing?

B2B marketing is marketing practice to sell/market product/services to the businesses/organization.

What is the purpose of B2B marketing?

B2B marketing gets business interested in your brand, and nurtures prospects – with the goal of converting them into customers.

Who are B2B buyers?

B2B buyers can be either nonprofit or for-profit businesses.

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