Brave Search from the company behind the Brave web browser is now available worldwide as a public beta.
The new privacy protection search engine can be used in the mobile and desktop versions of the Brave browser, as well as in any other browser on search.brave.com.
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Brave announced in March that it was developing a search engine after acquiring Tailcat, a search engine developed by the former Cliqz team.
Those who signed up for the final announcement received a sneak peek at Brave Search last week.
Roger Montti of Search Engine Journal conducted a comprehensive test drive and reported on its performance as a competitor to Google and DuckDuckGo.
Brave said its search engine has been tested by more than 100,000 early access users.
The number of monthly active users of the Brave browser recently surpassed 32 million (up from 25 million in March last year).
Brave Search is based on a completely independent index and does not track users, their searches or their clicks.
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The difference between Brave Search and its competitors lies in the following seven principles:
- Privacy: no tracking or profiling of users.
- User-first: the user comes first, not the advertising and data industries.
- Independence: Brave has its own search index for answering common queries privately without reliance on other providers.
- Choice: soon, options for ad-free paid search and ad-supported search.
- Transparency: no secret methods or algorithms to bias results, and soon, community-curated open ranking models to ensure diversity and prevent algorithmic biases and outright censorship.
- Seamlessness: integration between the browser and search without compromising privacy, from personalization to instant results as the user types.
- Openness: Brave Search will soon be available to power other search engines.
Brave is so confident in its ability to provide search results independently, so much so that it shows the proportion of results that come from its own index.
The company claims this is the industry’s first independent search indicator.
Most queries are currently processed by Brave’s search index, but for certain functions, such as image searches, Brave search will return results from Microsoft Bing.
This may reduce the independence index, but it will not compromise user privacy.
In the first part of the test phase, Brave Search will not display ads. In the future, there will be options for ad-free advanced search and ad-free free search.
Brave is exploring the possibility of introducing private advertising into its search results.
Brave’s CEO and co-founder Brendan Eich said of his company’s search engine launch.
Source: brave beta launch video