Google Announced a 3 Strike Policy – July 2021 Update

Google Announced a 3 Strike Policy - July 2021 Update

Google announced a policy of 3 strikes, which will effectively suspend ad accounts that have repeatedly violated the rules. The new policy has attracted the attention of advertisers because the system often incorrectly flags ad content as a policy violation. There is speculation about the number of ad accounts that may receive undue suspension. However, … Read more

Google Ads Creative Studio Launched – June 2021 Update

Google Ads Creative Studio Launched - June 2021 Update

Google announced the launch of a new creative advertising tool called “Ads Creative Studio”, which aims to unify a variety of creative tools. Also read: toolszap price  Ads Creative Studio will include the following tools: Director Mix (A tool that allows brands to create video assets at scale, which previously wasn’t available to all advertisers.) … Read more

Google Will Be Prohibiting Advertising On YouTube’s Masthead – June 2021 Update

Google Will Be Prohibiting Advertising On YouTube’s Masthead - June 2021 Update

According to reports, Google is banning YouTube masthead ads from certain industries. These restrictions are in addition to existing restrictions in many of the same vertical industries. Also read: semrush updates The affected verticals that are known so far are: Alcohol sales Gambling Prescription drugs Election and political ads YouTube Masthead Advertising YouTube Masthead ad … Read more

Google Ads New Smart Bidding Features Launched – May 2021 Updates

Google Ads New Smart Bidding Features Launched - May 2021 Updates

Google is launching new features of smart bidding to help make automation more intuitive to meet the needs of search marketers, and to better respond to changes in each advertiser’s own market. Also read: conversion.ai free trial Top Signals Changes Now advertisers can use target return on ad spend and maximize conversion value to use … Read more

Google Launched New Features for App Advertisers – May 2021 Updates

Google Launched New Features for App Advertisers - May 2021 Updates

Google’s app usage research shows that even if the store reopens, 63% of consumers will continue to seek the best app experience. In addition, 75% of consumers are more likely to buy products from brands whose applications can transact quickly. To help app advertisers attract more potential users, Google has created some new methods to … Read more

Google Rankings Dropping After Buying Google Ads? John Muller May 2021 Updates

Google Rankings Dropping After Buying Google Ads? John Muller May 2021 Updates

At the Google Office Hours video conference, someone said their ranking disappeared after being advertised in Google Ads. They said that after they stopped advertising, their ranking was reset. What can the person ask to explain these events? The person who asked the question admitted that Google Ads should not affect the natural ranking. Therefore, … Read more

Google Ads Customer Match Feature Rolled Out – May 2021 Update

Google Ads Customer Match Feature Rolled Out - May 2021 Update

Google announced that it is now providing “customer matching” functionality in Google Ads. Now the “Customer match” list can show you the percentage of the customer list available  in real time. Customer matching can help you find custom segments of existing customers by uploading your own customer data and sending personalized messages with the most … Read more

Google Ads API Version 7.0 Roll Out – April 2021 Update

Google Ads API Version 7.0 Roll Out - April 2021 Update

Google has released a new version of the Google Ads API. This is version 7.0, which is an update to version 6.1.0 released on April 10, 2021. What is the Google Ads API The Google Ads API allows you to programmatically interact with Google Ads accounts so that you can automatically enter reports into your … Read more

Google Ads Insights Page Rolls Out Globally April 2021

Google Ads Insight Page rolls out globally april 2021

Google’s Ads Insight Page rolls out to all accounts on April 2021. The Google Ads insight page has been officially launched for all advertisers around the world. The Insight page was initially released as a Beta version in November 2020. What Is the Google Ads Insights Page? Google’s Insight Page designed to help advertisers understand … Read more

Google Ads Conversion Updates April 2021

Google Ads Conversion Updates APRIL 2021 news

Google announced that some GMP users in Europe will set global website markup and template conversion to set first-party cookies. This is what you should know. Starting in May, Google Ads will set its own cookies with new identifiers through global site tags and Google Tag Manager. As a first-party cookie, it will be unique … Read more