Today, I’m showing you exactly how to create content marketing strategy in 2021 to get more traffic, and more social shares, more backlinks.
And most important of all, more customers.
These are the same strategies and techniques I used to get lakhs of people to visit my client site last year.
So, if you want to get better results from your content, you’ll love this step-by-step Content Marketing Strategy guide.
Let’s dive right in.
When I launched my first blog way back in 2015, I read the same advice again and again.
- Publish short 500-word blog posts.
- Make sure to keep your blog updated with fresh content
- And you need to publish a new post at least once a week.
That stuff might’ve worked back in 2018, but it doesn’t work today.
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Top 8 Content Marketing Strategy 2021
So, let’s get into the specific steps:
1.Find A Proven Topic
Your first step is to find a topic, but not just any topic, a topic with a proven track record.
Here’s exactly how to do it.
1.Competitors Latest Blogs
First, check out content from one of your competitors that’s done well.
In other words, go to a competing blog and keep an eye out for posts that have lots of social shares, comments, or both.
For example, Considering SEO niche, one of the competitors is Moz.com. And look through some of their latest content. And try to create a more in-depth post around that topic and publish it. It will help to rank posts quickly, and you get more social shares and backlinks.
This is just like the approach we just talked about, but instead of looking at your competitor’s blogs, you look at other podcasts.
So, if one of your competitors has a podcast, check out their episode list on iTunes. This can reveal some amazing topics that you’d be hard-pressed to find any other way.
3. Online Communities
Finally, get topic ideas from online communities.
For example, let’s say that you run a blog about the keto diet. Well, when I look at paleo threads on Reddit, I notice lots of questions focused on dessert, which shows me that there’s a lot of demand for dessert-related content in the paleo space.
You can use this exact process on Quora or on forums where your target audience hangs out. And if you want to scale this technique, I recommend trying out a tool called AnswerThePublic. It’s a free tool that hands you popular questions that people have about your topic.
2. Find A Keyword For SEO
So, you found a topic that your target customer is interested in, and now it’s time to find the exact keyword that they use to search in Google, here’s how.
1. Use YouTube and Google Suggest.
This is an old-school keyword research strategy that I still use all the time.
- Type in one of the topics you found
- Write down keywords that Google suggests and repeat the same process in YouTube, Bing, Amazon, and more.
2.Use searches related to finding long-tail keywords.
Do you ever notice there are searches related to an area at the bottom of Google Search results?
Well, I didn’t either until recently.
And I quickly realized that it’s a gold mine of keyword ideas.
For example, if you search for a keto diet and scroll to the bottom of the results, you get a list of these keywords that aren’t from some third-party tool, they come straight from Google.
3. Choose Content Format
Personally, when I hear the word content, I automatically think blog post.
But blog posts are just one of many types of content formats that are out there. Besides blog posts, there are YouTube videos, native videos, lead magnets, ebooks, infographics, podcasts, quizzes, and more.
Of all those, is there one format that works best? Not really, the key here is to choose a format that works best for you.
Are you an awesome writer? Focus on blog posts.
Do you love getting in front of the camera? Then make a video.
Or maybe you’re an amazing designer, in that case, you wanna create a piece of visual content.
You don’t even need to stick to one format. You could take the same topic and cover it using several different formats.
The big takeaway, there’s no perfect content format for any topic. So, choose a concept format that you can crush.
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4. Publish An Amazing Piece Of Content
Let’s face it, it’s harder than ever to get your content to stand out.
In fact, according to WordPress, there are 2.5 million blog posts published every single day, and they also report that page views are down for the first time in 12 years, that’s the bad news. The good news is that it’s still totally possible to create awesome content that stands out.
But for your content to stand out among the millions of blog posts that come out every day, it needs to be amazing.
Here’s how to do it.
- First, publish insanely actionable content. It doesn’t matter if your site is about cars or cats, people want content that they can use right away.
- Use lots of examples in your content. When it comes to content, there’s one I found to be true. people love examples.
- Finally, I recommend focusing on your content UX. When most people think about user experience, they think about things like software, but as it turns out, content has a user experience too.
5. Optimize Content For SEO
There are dozens of ways to optimize your content for SEO, but in my experience, these three strategies are working best right now.
- Optimize your title tag for click-through rate. As you may have heard, Google uses your site’s click-through rate as a ranking signal. In other words, the more people click on your site in the search results, the better it’ll generally rank. That’s why you make your title tag super enticing to click on.
- Use your keyword in your content, especially in the first 150 words. (Avoid keyword stuffing) target keyword where it makes sense.
- Link out to other websites. This industry found a clear correlation between external links and Google rankings. So, whenever it makes sense, link out to resources that’ll help your readers learn more about the topics that you cover in your article.
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There’s no other way for me to say this if you’re serious about content marketing, you need to learn about content promotion. And when I say to promote your content, I don’t mean to share your content on social media sites like Facebook or Twitter, even though that can help, I’m talking about strategically promoting your content so, it gets lots of shares, links, and traffic.
The question is, how do you do it?
- First up, we have content roundups. Roundups are blog posts that curate the best content from that week. And if you can get your link in front of someone that runs a roundup, you have a good chance of getting a link.
- Promote your content in your email newsletter.
- Outreach to bloggers in your niche.
- Build backlinks from relevant sites.
- Boosted Facebook posts. I’ve spent thousands of dollars on Facebook ads and the number one lesson I learned from that experience is this, retargeting is legit.
So, you just published an amazing piece of content, it’s based on a proven topic, has great content UX, and you promoted it using the strategies that I just shared with you, the question is, how do you know if all that stuff actually worked?
Here are two metrics that I recommend focusing on.
- The first thing I recommend looking at is traffic. At the end of the day, the whole point of this content marketing thing is to get more traffic. So, if your content isn’t bringing in more traffic, it’s probably time to switch things up.
- Next up we have conversions. ROI, business goals, KPIs, whatever you wanna call it. Basically, with this metric, you’re answering the question is the content actually helping us sell more stuff? As you may already know, you can measure conversions in Google Analytics and if you see conversions moving up along with traffic, that’s a sign that your content marketing strategy is really working.
That said, content marketing and SEO can take time to kick in, sometimes months.
8.Scale Your Content Marketing
So at this stage, your content marketing is working. You’re getting more traffic, leads, and sales than ever before which is great, but at this point, you’re probably wondering, how do I scale this stuff?
*Before I answer that question, a quick word of warning. I don’t recommend scaling by pumping out a bunch of blog posts, that’s what most people do at this stage, and it hurts them.
Instead of continually putting out awesome stuff, they start to focus on quantity, and because their content isn’t as good as it used to be, people stop reading it.
I’m sure you can think of a blog that you used to follow that fell into this trap.
So, yeah, you definitely want to scale, but you don’t want your quality to suffer because of it.
There you have it, 8 result oriented content marketing strategy that helps you to generate high amount of traffic in 2021.
Now I want to hear from you.
Which content marketing strategy are you going to try first?
Are you going to try to increase your click-through rate or start scaling quality?
Let me know by leaving a comment below right now.
What is meant by content marketing?
Content marketing is strategic plan to market your content on different platforms to gain high traffic, social shares, and backlinks.
What are examples of content marketing?
Blog post (articles), Videos, Infographics, eBooks, Webinars, etc.
What are the best ways to do content marketing?
Write & post comprehensive unique article, share it on social media channels, email your subscribers, link roundup, blogger outreach, and boost it on Facebook