Do emojis affect SEO? Google John Muller Explains

Google has provided an update on the use of emojis in website titles and meta descriptions, noting that they do not harm or aid SEO.

This was stated by Google search attorney John Mueller during a meeting of the SEO search offices of the Google Search Center recorded on January 28.

One of the questions sent requested that Google’s position on emojis be updated, in particular as regards their use in titles and descriptions.

Websites may use emojis to optimize the site because they do not violate any of Google’s policies.

But is it okay to use emojis?

Emoticon optimization using websites seems daunting, but you can decide for yourself by reading Mueller’s answer below.

Also Read: Does Bold Text Help SEO?

Emojis in page titles & descriptions

Websites can use emojis wherever they want – whether in titles, meta descriptions or main content.

However, there is no guarantee that Google will display it in search results.

Google rewrites most titles as they are, but even if it chooses to display the title you typed, it may ignore the emoticons.

Mueller says Google will not display emoticons if they disrupt or mislead the search query.

Instead, Google tries to find a matching word and uses it.

“You can definitely use emojis in titles and descriptions on your pages. We don’t show all of these in the search results, especially if we think that it kind of disrupts the search results in terms of, it looks misleading perhaps, or those kinds of things.

But you can definitely keep them there, it’s not that they cause any problems. I don’t think you would have any significant advantage in putting those there, because at most what we try to figure out is what is the equivalent of that emoji and maybe use that word as well, kind of associated with the page.”

While emojis do not cause SEO problems on your site, they do nothing to help it.

Google no longer gives weight to emoticon names and descriptions simply because they are more colorful than plain text, Mueller said:

“But it’s not that you get an advantage for kind of like, oh you have a colourful title kind of thing. So from that point of view, if you like to have these in your titles and descriptions, go for it. If you don’t want them there then that’s fine too. I don’t think it kind of hurts or harms SEO or helps SEO in any way.”

With all that being said, it is probably better to write titles and descriptions in plain text.

Emoji are allowed, but not exactly as Google displays them.

However, its use has no SEO advantage.

The only potential benefit of emoticons is their improved clickthrough rate, so this is something you should consider when you decide to use them.

Source: English Google SEO office-hours from January 28, 2022

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