Facebook released a quarterly “Topics to Watch” report, highlighting the rising topics on Facebook and Instagram in the United States.
This report reveals how people embrace post-pandemic life when businesses and borders reopen.
The most important thing for users can help marketers stay in touch with their audience by participating in the most relevant discussions at the moment.
Let’s take a look at the four most noteworthy topics on Facebook and Instagram.
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Discussions surrounding urban fashion are growing at a rate of 2.57 times per year and 1.22 times per month.
People’s preference for comfortable and fashionable clothing has promoted the growth of streetwear topics, which is a popular trend.
During the pandemic, people stick to the hobbies, habits, and fashions they acquired during the pandemic.
Facebook said that people’s interest in streetwear may continue to grow.
Body Positive Movement
Discussions about physical positivity are growing at a rate of 2.29 times year after year and 1.12 times month after month.
Facebook says that people are beginning to realize that they are gaining weight, which drives the growth of conversations about physical positivity.
In 2020, the number of conversations and groups created around physical positivity on social media will increase.
In a sense, it has become a sport and you are helping people feel welcome and accepted in times of uncertainty.
“The sport has developed to allow people to embrace their natural body and promote acceptance of others regardless of race, gender, sexual orientation, and disability. As obstacles are gradually removed, some people realize their weight The pandemic has increased, while others have found time to reconnect with themselves and appreciate their bodies more.”
Discussions about travel photography are growing at a rate of 2.65 times per year and 1.18 times per month.
This growth is driven by users who travel again and share their own photos and others who use photos as inspiration for their next trip.
Discussions surrounding all-inclusive resorts are growing at a rate of 1.73 times year-on-year and 1.24 times month-on-month.
The increase in conversation around the resort is driven by people celebrating their first post-vaccination holiday (also known as “vaxication”).
All-inclusive reporting is considered a safe option because travelers have everything they need in one place.
Source: Facebook For Business