Facebook Marketing Analytics Certification Program Launched

Facebook is adding to its library of certification programs with the launch of the 6-course Marketing Analysis Professional certification.

This program, offered in collaboration with Coursera, teaches you the skills you need to succeed in the field of marketing analytics.

According to the US Bureau of Labor Statistics, the demand for marketing analysts will increase by 96,000 each year.

Anyone interested in pursuing a career in this area can enroll in the program without prior experience.

According to Facebook, this course will teach you what you need to know to be a good job seeker.

At the end of the program, you can earn both Coursera and Facebook Marketing Science Professional certifications if you meet all the prerequisites.

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Facebook Marketing Analytics Certification Program

How to Enroll?

The new Facebook Professional Certificate will be presented by Coursera.

If you have an existing Coursera subscription, you can sign up for the program for free.

Non-members can try it free for 7 days. After that, a monthly subscription is required.

Facebook estimates that it will take 80 hours to complete, so it’s unlikely that anyone will be able to complete the program within the free trial period.

Given that the program was built to make you an employable marketing analyst, it makes sense that you couldn’t do it quickly.

However, the trial period should be long enough to determine if it’s worth the money and if the field of marketing analysis is right for you in the first place.

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What you’ll learn in the Program?

Developed by Aptly’s marketing analysis experts, this program includes six courses that teach you how to:

  1. Apply basic marketing principles and make decisions based on data.
  2. Apply the OSEMN data analysis framework to approach common analytics questions.
  3. Use essential analytics tools like Python and SQL to help you gather, connect, and analyze relevant data.
  4. Collect, sort, evaluate, and visualize marketing data using Tableau.
  5. Design experiments and test hypotheses to evaluate advertising effectiveness.
  6. Use Facebook Ads Manager to test ad effectiveness and evaluate the results.

The course gives you the opportunity to apply the skills you have learned in a hands-on data analysis project.

According to Facebook, you can also add completed projects to your portfolio to introduce potential employers.

What are the Benefits of the Program?

To complete the course, you must pass the final exam provided by Facebook Blueprint.

Facebook provides a learning guide to help you prepare for the exam.

The study guide is technically the sixth and final course and is only available after the first five courses have been completed.

Therefore, you cannot directly participate in the exam and take the exam.

You need to run the entire program from start to finish.

After completing the exam, you will receive marketing science certification from Facebook and Coursera.

You can add the certificate to your website, LinkedIn profile, resume, or wherever you want to see it.

You also have exclusive access to the Facebook Certified Carrier Network.

This is a job search platform with 130 employers trying to hire people with these accurate certificates.

The program is available today and can be completed at your convenience.

Don’t forget to cancel your free trial if you decide it doesn’t suit you.

Source: Facebook For Business

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