Google announced that it is now providing “customer matching” functionality in Google Ads.
Now the “Customer match” list can show you the percentage of the customer list available in real time.
Customer matching can help you find custom segments of existing customers by uploading your own customer data and sending personalized messages with the most relevant personalized information to the customer.
Google will use this data to match against Google users.
Google said: “When you upload a customer list, you will get a match rate – this is the percentage of customer lists available for customer matching. Previously, you had to wait to see what the match rate was. To help you find Faster problems AND troubleshooting, you can now see the hit rate right away. Plus, we’ll also show you the hit rate from the previous upload so you can see historical trends1 “.
Customer matching helps you build stronger relationships with customers by using the information provided by customers.
By making it part of your own data strategy, you can build audience lists and engage with customers in “search,” “shopping,” “video,” and “discovery” campaigns.