Google Ads Performance Planner – 4 New Updates

Google Ads Performance Planner gets 4 new updates to help users plan multiple campaigns, make informed changes, and more.

Performance Planner program is designed to provide insights into how the strategy can impact campaign outcomes and the overall impact on improving campaign outcomes.

You can use Performance Planner tool to determine clicks, conversions, and conversion costs in the Search, Shopping, Display, App, and Local campaigns.

With the updates released, you can do more with this tool.

You can now add ineligible Google advertising campaigns to your placement plan, as well as why Google makes some changes, metrics and more.

Also read: google ads strike policy

What’s New In Google Ads Performance Planner?

google ads performance planner
Screenshot from:, December 2021.

Also read: Google Product Review Update December 2021

4 New Updates:

  1. Understand recommendations: Google will provide more detailed suggestions in a new column called “suggested changes”.
  2. Add more campaigns: Previously disqualified campaigns can now be included in your project using previous features or by manually adding predefined forecasts to your entire account. These include campaigns that have been canceled, started in less than 10 days or have draft status.
  3. Choose time range: Use the historical conversation rate over a period of time to get a more accurate estimate of what you can expect from the range of dates you use in your project.
  4. Secondary metrics: Understand the effects of changes in your campaign, in addition to important measurements. For example, if you create a plan to maximize conversions, you can now add columns that reflect changes in clicks.

SourceGoogle Ads Help

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