When indexing and ranking content, Google does not distinguish between blog posts and web pages.
“Posts” can be classified as “pages”. Google’s John Mueller said in a weekly SEO hangout recorded on June 4.
A website owner named Navin Adhikari joined the broadcast and asked Mueller why his blog posts did not get as much traffic as his service pages.
It asked whether the content published by Google in the blog section of the website was handled differently than the content published in other sections.
Mueller said that the difference in traffic may not be related to the location of the content, but more related to internal links.
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Google’s John Mueller On Ranking Posts vs Pages
Whether the content is considered a “post” or a “page” is the identifier of the website’s CMS backend.
It can help website owners keep their content organized, but Google doesn’t recognize it.
Adhikari followed up with another question, whether using longer URLs for blog posts would cause problems.
Mueller said no, this shouldn’t be a problem. The problem is most likely how these blog posts are linked from other pages on the website.
If there are more internal links to the service page than to the blog post, Google will consider the service page more important.
When a blog post is not linked to other pages on the site, Google cannot accurately assess its importance level, which brings challenges to search ranking.
With this in mind, if your blog posts don’t get as many as you want, please add more internal links.
Linking to the most recent blog post from the homepage of the site sends a strong signal to Google that the content is important.
It can also help add contextual links to related blog posts from service pages or other advanced content.