Google Doesn’t Use The Trust Project Directly For Search Rankings – May 2021 Update

Google Doesn't Use The Trust Project Directly For Search Rankings - May 2021 Update

In 2017, Google announced that it was working with The Trust Project to help publishers use “eight confidence indicators that newsrooms can add to their content.”

But Danny Sullivan of Google said that this is the scope of the facts, and Google does not directly use the “Trust Project” to rank sites in search results.

Danny Sullivan of Google was asked about “How does Google rate EAT?” From The Trust Project.

Danny Sullivan said on Twitter: “This is not the case.” He added: “Not directly”

Lily Ray said there does seem to be a correlation between the two and she thinks, at least, indirectly, Google may use it:

However, as you can see, Danny didn’t really respond, but said: “Our system tries to return useful content. The testers can help us gauge if the system is working well. Providing transparency ensures that you are consistent with these things.”

The Trust Project I believe was more about coming up with ways to handle those fact check guidelines but I am not sure how Google may or may not use The Trust Project today.

Source: Twitter

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