Google today announced the launch of “Google for Creators” in a keyword blog post and Twitter.
Creator supporter Paul Bakaus said: Today, we are one step closer to launching Creators.Google.
“This launch represents a brand renewal and a strategic shift from” Google Web Creators “to” Google for Creators. ”
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So why is it changed? Only 3 letters.
Google launched Web Creators in 2020 as the first collection of channels for online publishers.
At the time, Google Web Creators leader Matt Ludwig wrote: “Everyone who publishes his content on the open web.”
Bakaus explained today: “… [Brand] shows that we support the journey of all creators, not just bloggers,”
He added. ‘We are convinced that the web as the basis for additional channels or activities is of paramount importance to many creators.
Creators provide a way to earn more passive revenue, own relationships with viewers, and a flexible monetization path.
“Julia Lee, Engineering Director of Google Search Ecosystem, said the name of Google for Creators has changed.
It’s a new hub for creators to learn, grow and inspire.”
She has new educational resources. “I promise” shows how the Web can be part of the content mix. ”
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Google For Creators
Google for Creators resources help content creators and marketers achieve four main objectives:
- Learn the essentials.
- Engage and find fans.
- Build your content strategy.
- Grow and make money.
The experience begins with a home page quiz to determine your visitor’s goals and display the most relevant content.
The guide is written by a variety of expert content creators, social media influencers, successful digital marketers and top sellers. Of course, the lessons are primarily based on the use of Google products and tools to create, promote and measure content.
For example, visitors can learn how to make better use of web stories.
More than 200 million web articles have been published so far, according to Lee, and Google will use expert advice to help creators reach more viewers.
Visitors can also access the Search Console Insights Guide, which was specially developed for content creators.
This source probably does not reveal the secrets of search rankings.
But it’s a great tool for content creators and professionals, especially those new to the industry.
If Google publishes a guide called “How to Create Good Content,” it’s at least wise to read it.
In addition to the directories on the site, you can find Google for creators on Instagram and Twitter.
There is an e-mail newsletter for those who want to receive news from the program more often.
The site’s Creator Community section also has upcoming events such as the Creators Conference, which is considered the largest creator event in the world.