Google has some link attributes that allow you to tell Google not to pass any link signal from the link to the website you want to link to.
There are the classic rel = “nofollow” and the newer rel = “ugc” and rel = “sponsored”.
However, no, there is no do follow or rel = “follow” attribute.
Yes, sometimes SEO will refer to links that don’t have rel = “nofollow” and the newer attributes rel = “ugc” and rel = “sponsored” as “tracking links”, but no, Google won’t, for example . , There is a rel = “follow” in this link and we must follow it. Google will ignore read attributes with rel = “follow”.
So if you put rel = “nofollow” and rel = “follow” in the same link, Google will ignore rel = “follow” and follow the rel = “nofollow” directive.
John Mueller of Google confirmed this on Twitter saying “We don’t use “follow” – it’s ignored like any other unused attribute.”
Hi @JohnMu, @methode.
If someone uses both “follow” and “ugc” rel attributes on their external links, which one will Google use?
Does the order of them in rel attributes matter? like rel=”follow ugc” and rel=”ugc follow”
— Alireza Esmikhani (@mresmikhani) April 23, 2021