Google is delaying the rollout of the update to its page experience algorithm, which will make Core Web Vitals a ranking signal until mid-June. Originally scheduled to launch in May, Google’s refresh schedule for page experience updates provides at least another month for site owners to prepare.
“We’ll begin using page experience as part of our ranking systems beginning in mid-June 2021. However, page experience won’t play its full role as part of those systems until the end of August. You can think of it as if you’re adding a flavoring to a food you’re preparing. Rather than add the flavor all at once into the mix, we’ll be slowly adding it all over this time period.”
The page ranking update will roll out in June 2021 but the effect on search ranking will be deployed up to August 2021.
What will be the Impact?
Google said that when this update is released, the site should not expect big changes, because the experience of the page will be one of many factors considered when ranking pages.
The rest of the information we know about the “Page Experience” update remains unchanged with the information related to the search results.
As part of the Page Experience update, Google News is about to make changes that will expand the use of non-AMP content on news.google.com and mobile apps. Google will also remove the AMP badge that represents AMP content.
New Page Experience Report in Google Search Console
For better actionable insights, Page Experience report combines with the existing Core Web Vitals report.
- HTTPS security,
- Absence of intrusive interstitials,
- Safe browsing status,
- Mobile friendliness.
What are the Benefits?
The Page Experience report measures the percentage of URLs that provide a usable experience for your site based on an assessment of the factors listed above. Website owners can use reports to view the signaling components of page interactions and get more information about areas that could be improved.
With this update, the Search Performance Report in Search Console has been updated to help you filter pages for a better viewing experience. This allows you to find a page that performs better than other pages on your website.
Source: Google Search Central Blog