Google Prefers To “Neutralize” Bad Links – John Muller Explains

I know we have discussed this topic countless times, but again, Google prefers to “neutralize” bad links and eliminate spam, rather than punishing you for these bad links or spam.

Also read: How To Increase Organic Traffic On Ecommerce Website

This means that Google will ignore it as if it does not exist.

John Mueller was asked about many bad links and how they affect the site’s ranking on Google.

Starting with Penguin 4.0, we know that Google prefers to ignore bad links rather than punish them.

So don’t worry too much about bad links, unless you know you built them and paid for them.

Then delete them and/or reject it, but don’t worry too much.

Source: Twitter.

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