Google’s John Mueller answered why new content sometimes appears in the top search results and then disappears.
John explained how Google handles new content and how this explains the sandbox and honeymoon phenomenon that the SEO community has been talking about for decades.
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The Google Sandbox
In the early 2000s, some publishers pointed out that new content sometimes took months or even longer to start ranking.
The new content appears to be untrusted and does not allow ranking.
Matt Cutts asked for some URLs, conducted an investigation, and informed the webmaster community that Google did not prevent content ranking, but the algorithm is working as expected.
Some people think this explanation is mysterious.
I never understood how the answer could be considered contradictory or mysterious.
Provide some background information for the beginning of Google’s sandbox theory, which was created when publishers promoted new websites through directory links and reciprocal linking activities.
That was the standard procedure, and in hindsight, it was obvious that it sucked.
But then everyone did it, and then, like now, people tend to think that if everyone does it, it must be okay.
So it is obvious (for them) that if everything they do is “right”, then Google must have unfairly blocked the ranking of the new website.
The Google Honeymoon Effect
Google’s honeymoon theory is that Google will rank new content at the top of search results to test it and see if users like it.
If the click-through rate and bounce rate indicate that users do not like new content, Google will reduce traffic.
This question specifically addresses Google’s honeymoon theory.
The person who asked the question mentioned user behavior, which seems to be a reference to Google’s idea of testing how users respond and decrypting pages when they don’t like it.
The person who asked the question asked for information about the new page. Although this person did not refer to Google’s honeymoon theory, the nature of the question implies that this is the question he is asking, which Mueller later explicitly mentioned.
John Mueller’s response seemed to confirm the honeymoon period for the new content.
But keep reading, because the answers reveal more nuances. Mueller said part of this sentence is related to the rest of the website.