Google is launching a new experience called Search Console Insights, designed to help website owners better understand their audience.
This experience brings together data from Search Console and Google Analytics, working together to make content performance easier to understand.
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Data in Search Console Insights will help site owners answer question such as:
- What are your best performing pieces of content, and which ones are trending?
- How do people discover your content across the web?
- What do people search for on Google before they visit your content?
- Which article refers users to your website and content?
Site owners can access Search Console Insights via the new link at the top of the general page.
Soon it will be accessible from the Google iOS application, with the support of the Android application, so it is planning. Another way to access the data is to search for a query for a query so that your site is located.
This will return a Google result at the top of the page entitled “Search Performance for this query”.
It is possible to use search console information without Google Analytics, although it is necessary to link both to get the full experience.
The ideas of the console only support the properties of Google Analytics UA at this time, although the company is working to support Google Analytics 4.
This new experience will gradually be implemented to all users of the search console in the coming days.
For nearly a year, Google has been testing Search Console Insights.
The closed beta testing launched in August 2020, and the tool seems to be still in the beta testing stage.
The main difference between the two versions is that Search Console Insights will soon be available to everyone, while last year it was only available by invitation.
Apart from availability, there are no changes between the version released in August 2020 and the version released in 2020.
This will be available in the next few days.
It is reasonable to think that Google may have adjusted some things during that time, but the company did not emphasize any updates.
You will find these new data on your Search Console dashboard shortly.
Source: Google Search Central Blog