Google suggests that if the company’s website does not meet certain quality expectations, the display of the company’s website will affect search visibility.
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This was stated by John Mueller of Google during the Search Central SEO Hangout on June 25, 2021.
When answering questions about how to solve the declining traffic, Mueller recommends looking at different elements of the website, which may affect the perception of users. Visitors.
A general decrease in traffic unrelated to any particular algorithm update may indicate a problem with the quality of the website.
Mueller suggested that if the design of the website does not meet user expectations for quality, the design of the website may include it in search rankings.
Importance Of Website Presentation
Mueller takes a question from an owner of the site that traffic continues to be reduced for a prolonged period.
The owner of the site asked what the problem could be.
In his response, Mueller says it’s worth spending details that may seem unimportant to the owner of the site, but it’s a lot for visitors.
For information on how to improve the presentation of a site, Mueller recommends looking for independent reviews of impartial sources.
He also mentions a Google blog publication as of 2019 related to the main updates, which lists a series of questions that site owners can do with respect to improve the quality of the site.
It’s important to note that changes made to improve the quality of the site may take a long time to be reflected in search results. This is a long-term effort, not something you will see change from month to month.