Google’s John Mueller answers the question of how does Google determine website quality? and how much time it takes to recognize.
In answering the question, he pointed out some things that are worth taking a closer look at, the idea of how important it is for Google to understand that a website fits into the context of the whole the Internet.
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How Google understand a website’s fit into the overall Internet?
John Mueller’s comments on how Google wants to understand that the site fits into the whole Internet as part of site performance metrics is short in detail, but what’s important is that it be guided and it could take months. It is important.
- Is he talking about the text of the content?
- Is he talking about linking patterns?
If it’s important for Google, it’s important for SEO.
How long it might take Google to Reassess a Website?
The questioner used the example of Google and the term it used to refer to “authority” and traffic that was not used by Google and sites that had been abandoned over time.
Question about Google site quality:
“Are there any situations where Google negates a site’s authority that can’t be recovered, even if the cause has been rectified.
So, assuming that the cause was a short term turbulence with technical issues or content changes, how long for Google to reassess the website and fully restore authority, search position and traffic?
Does Google have a memory as such?”
How does Google determine website quality?
Mueller first discusses a simple situation where a website traffic crashes in a short time.
John Mueller’s answer:
“For technical things, I would say we pretty much have no memory in the sense that if we can’t crawl a website for awhile or if something goes missing for awhile and it comes back then we have that content again, we have that information again, we can show that again.
That’s something that pretty much picks up instantly again.
And this is something that I think we have to have because the Internet is sometimes very flaky and sometimes sites go offline for a week or even longer.
And they come back and it’s like nothing has changed but they fixed the servers.
And we have to deal with that and users are still looking for those websites.”
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How to determine Overall Quality And Relevance Of A Website?
Mueller then discusses the more complex issues for Google in terms of understanding the overall quality of a website, and in particular how an organization fits into the rest of the web.
“I think it’s a lot trickier when it comes to things around quality in general where assessing the overall quality and relevance of a website is not very easy.
It takes a lot of time for us to understand how a website fits in with regards to the rest of the Internet.
And that means on the one hand it takes a lot of time for us to recognize that maybe something is not as good as we thought it was.
Similarly, it takes a lot of time for us to learn the opposite again.
And that’s something that can easily take, I don’t know, a couple of months, a half a year, sometimes even longer than a half a year, for us to recognize significant changes in the site’s overall quality.
Because we essentially watch out for …how does this website fit in with the context of the overall web and that just takes a lot of time.
So that’s something where I would say, compared to technical issues, it takes a lot longer for things to be refreshed in that regard.”
How Context of a Site within the overall Web determine?
The way a website is structured throughout the website looks like a forest, not like a tree.
As SEOs and publishers, we tend to focus on trees, themes, keywords, titles, web site architecture, and internal links.
But what does this site do to the rest of the internet? Is it being considered? Is this part of someone’s internal audit checklist?
Perhaps because the phrase “how to build a website” is very common and can include many, I suspect it is not always relevant in reviewing the website or planning the website.
Source: English Google SEO office-hours from November 26, 2021