Recent discussions on social media have shown that there is great disagreement on how to use the Heading tags (H1, H2).
Although Google provides guidance on the use of Heading tags, the SEO industry cannot yet agree on the use of Heading tags.
An informal poll conducted on Twitter with nearly 2,000 votes revealed that more than half of SEOs don’t know what Google’s recommendations are for Heading tags.
Does Google Recommend Using One H1 Heading for SEO?
Quiz: Does Google recommend using a single <h1> in your content for SEO purposes?
— Cyrus (@CyrusShepard) May 11, 2021
Cyrus Shepard (@CyrusShepard) conducted a survey asking Google what the guidance is for various H1 tags.
Surprisingly, almost 60% of respondents said that Google only recommends one H1 title for the web page.
Google Recommendation on Number of H1 Headings
Does Google recommend using an H1 tags? The answer is no.
Google’s John Mueller said in a John Mueller said in an office hours hangout that publishers can use as many H1 tags as they want.
SEOs Say H1 Tag More Important than H2, H3, etc.?
Some folks in the SEO industry will admit that Mueller stated that multiple H1s can be used.
But they will also insist that element H1 is more important than H2. In the early 2000s, this used to be true. It is no longer true.
H1 Tag Improves SEO Rankings?
John Mueller’s statement made it clear that sites without H1s or with five H1s will rank well.
This means that there is no additional emphasis on H1.
Mueller also pointed out in another meeting place during office hours that if you use H2 or H1, the pages can be classified well and can be used interchangeably.
Headings Help for Ranking Keywords?
Between 2001 and 2005, there used to be keyword ranking rewards with heading tags.
Keywords must be used in the title. That was in the early 2000s.
But for whatever reason, even if we are in the age of artificial intelligence and natural language processing, this special habit of treating H1 as particularly important continues.
Today, Google is ranked by content rather than keywords. Use “what does it mean” to think about the value of the whole page and the relationship between each part and the topic.