Google’s John Mueller answered a question about creating keyword-driven content and how many pages should a website have for SEO?
The question was whether to create a less robust page that targets the most important keywords and related keywords, or should the related keywords be split into their own web pages.
In a sense, the question is how can you design your content creation strategy around keywords and support keywords?
Also read: check my google ranking for keywords
Content Strategy Question’s
How Many Pages Should a Website Have For SEO?
The question is, does the goal need to include all relevant keywords in the article that is the most important keyword, or does it need to split additional keywords and target them individually? about it.
Transactional Intent Clarification
The person who asked the question points to a single keyword (smartphone) with “transaction intention”.
In general, these broad keyword types have no transactional intent.
These types of keywords are included in what is called a business survey, such as when someone researches a review or model.
A transaction intent is when someone is ready to buy and uses a long keyword phrase to indicate the purchase intent.
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How to Make Google Prefer your Important Content?
The person who asked the question followed up another person and asked if they would like to create all this content this time, but how can I prioritize the most important content with the intent of the transaction?
John Muller Explains –
You can’t prioritize them, but you can help with internal links.
Therefore, on your website, you can clearly highlight the pages you want to stand out and make sure they are properly linked internally.
And perhaps the pages you think aren’t that important, make sure they aren’t linked a bit internally.
Internal links can usually be considered important pages that you link to from your home page, and less important pages are linked from such categories or subcategories.
So when you look at your website, the home page is very important and the home page points to these 5 pages, so these 5 pages are about as important as the home page and the value extends from there .. out.
And you can help us understand the pages that you think are important.
That doesn’t mean we always follow him.
However, this is a great way to provide this kind of information.
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How to Choose the Best Content Strategy For Google SEO?
The person asking the question has a good reason to do so.
Many publishers have important pages for conversions and less important pages that are more informative and can attract traffic to the main page.
But sometimes things go wrong and Google may prefer less important pages.
As John Mueller pointed out, internal link patterns are a way to let Google know which pages are most important.
Also, if it’s difficult to get an external link on an important page, the less important page can act as a link magnet, pulling the link back to itself and then back to the important page.
As you can see, internal links always point to the important pages behind them.
Therefore, deciding whether to create a large and strong page or a much smaller and stronger page is even more subtle than keyword targeting.
“Not so important” topics may be the most popular in terms of links.
Another important point John emphasizes is how once a website is launched, it helps to focus on building stronger pages that are easier to promote, and the website is more established and next.
Whether the website can grow to the phase of.
This is an approach where some content sites can start with one topic and, once established, branch to related topics.
It’s like focusing on your smartphone and then branching to conquer your smartphone’s accessories, such as conquering your territory and getting rich.
Source: English Google SEO office-hours from September 24, 2021