You’re looking to make sure your website ranks for the content that it contains keywords, right?
In the SEO world, keywords can be a contributing factor to how a site is performing on search engines like Google and Bing.
All that means is that you have to do is sprinkle some of those keywords all over your site’s content, and you’ll be ranking in no time! Right?
Well. Unfortunately, it’s not really that easy.
Don’t worry though, we’re here to give you a helping hand on getting those keyword usage just right in this article.
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Importance of SEO Keywords
Keywords are a giant part of on-page SEO.
They improve the chance of your site coming up in search results when users search for terms that correlate with the service or product that your brand offers.
If you have a detailed understanding of your target audience and how they search for your content, products or services, you can be more specific with your keywords.
This is because you’ll have an idea of exactly the type of queries they’re using to find products and services that are similar to yours.
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SEO Keyword Research
Once you’ve asked the important questions such as; what are the users searching for? How many users are searching for it, and in what format do users want the information.
Then you should have a pretty clear idea of the type of keywords you should be trying to rank for.
This gives you the stepping stone foundations to create your keyword research.
When you have gathered all that super accurate and relevant keyword research, it’s time to start putting those keywords into action.
Way back when, when search engines were in the beginning stages of learning our language, it was pretty easy to be able to use little tricks that nowadays are directly against quality guidelines.
The biggest example of this, is keyword stuffing.
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Although now a widely disapproved tactic, in the early days in search engines, if you wanted to rank for a particular keyword or search phrase, you would just put the term in several times on the page and hope that this will boost your page’s rankings for that term.
Of course, now, that would never work.
And you most likely end up in Google’s bad books.
So we know that we can’t just throw keywords left, right and center on the page where they don’t actually make sense.
It also wouldn’t be very beneficial if we included barely any keywords either.
So question is,
How many keywords should you have for SEO?
Well, unfortunately, there isn’t really an exact answer.
It depends on a variety of factors.
It can seem very disappointing, but not to worry.
Here are some SEO tips that should help you determine the right keyword density for your page in 2022.
1. Maintain Keyword density
Consider the length of the content on the page.
If it’s a shorter piece of content, say around 300 or 400 words with a few paragraphs, then two or three keywords per paragraph is a good place to be. This adds up to around 8 keywords on average per page, a relatively solid keyword density to aim for, right?
If you’re going for a longer piece of content, say around 800 words, then using this principle would mean you’d end up with around 15 keywords in total.
2. Optimize keywords around user intent
Don’t forget that the number of keywords that you include in your content isn’t entirely dependent on the length of the content itself, but also how relevant the keywords are to the page that you’re writing.
Remember, the keywords should fit naturally in content, and the content should always be easy to read.
So you never wanna compromise the readability of your content over the keywords themselves.
This is not only to create good user experience, which is great for your site, but also stops Google and any other search engine from thinking that you’re trying to cheat the system.
The more natural the content looks, and the better it reads, the better it is for your site.
3. Analyze keywords performance
Finally, don’t forget that including keywords within your site content isn’t just a one off task.
The way we search and the terms that we use to search are always evolving.
So it’s important to go back through your content and check whether your brand is ranking for core keywords and make amends where necessary.
It’s good idea to check through and refresh your keyword research every 6 to 12 months or so.
And this ensures you’re still targeting the most relevant and appropriate keywords at any time.
Keywords plays crucial role in website rankings, so wisely do keyword selection, maintain keyword density, and optimize according to relevancy of the topic and avoid keyword stuffing.
Hopefully, you got the advice that you were looking for and it sets you on the right track.
If you have any more advice or you think we’ve missed anything, then be sure to hit us up in the comments below.