How News Appears in Google News and Search – 5 Insights

Google shared five ideas that can help website owners better understand how news is displayed on platforms such as Google News and Google Search.

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In a new blog post, Google answers the following commonly asked questions about news content:

  • Where does news appear on Google?
  • Is my site eligible to appear in these places?
  • How do I know if my site is appearing?
  • Is there anything I can do to improve my visibility?
  • I’m following Google’s advice. Why is my site still not appearing?

Where Does News Appear On Google?

  • Google News
  • Google Search
  • Google Assistant
  • YouTube
  • Discover

News can be displayed in two ways through the mobile application or Google News accessed on news.google.com.

The “For You” tab contains news feeds based on user interests, while the “Headlines” tab displays the same set of news for all users in a specific area.

In addition to displaying links to news content in web results, Google Search also displays news in the “Featured News” carousel and the “News” tab.

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How My Site Appear Where Google Displays News?

  • Has high levels of expertise, authority, and trustworthiness.
  • Has a consistent history of producing original news-related content.
  • Complies with Google’s News policies.

How Do I Check if My Site is Appearing in Google News?

If the website owner’s content appears in Google News, the best way for the website owner is to view the performance report in Search Console.

For details, please refer to Google News Report and Google Search Report (filtered as news search type).

These reports indicate whether the website is receiving traffic from Google News and whether the news appears in Google Search.

Google pointed out that although site search queries can be used in the Google News or News tab to see if pages are indexed, it does not qualify these pages to appear in news searches.

How I Can Do to Improve Visibility of News Content?

Once Google’s system identifies content that may appear on a news page, its ranking is automatically determined by a variety of factors, including:

  • Relevance
  • Prominence
  • Authoritativeness
  • Freshness
  • Location
  • Language

The Google Publisher Center can be used to manage content deemed eligible, but compliance is determined through an automated process. For example, website owners cannot use the Publisher Center to force content to be published on Google News.

Why is My Site Not Appearing in News?

Google emphasizes the importance of regularly producing original news content with a high level of expertise and authority.

Following this recommendation will qualify the site to appear on Google’s news pages.

Google pointed out that its system will run regularly and will identify whether the site has improved its content to better meet these standards.

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