How To Do Keyword Placement For SEO in 2021 – John Muller Explains

Google’s John Mueller answered a question about where to place keywords so that Google understands the content of the page.

The context of the question comes from someone who cares about how to convey the meaning of a 20,000-word article to Google.

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Keyword Focus at End of Article Be Enough?

The person who asked the question asked a long question concerning the location of the Googlebot viewport and the “focus keyword”.

The core of the question is mainly about the position of the keyword on the page, this is John Mueller’s response.

Ranking and Long Articles

Long articles can be difficult to rank, especially for competitive keyword phrases.

A long article can contain multiple subtopics, and different parts of the website are so different from the main topic that they can be used as a single article.

The person asking the question has a good reason to ask for keywords on long pages.

Trying to use very long pages to rank keyword phrases is not easy.

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Where to Put Focus Keyword So Google Understands the Page

John Mueller’s answer is to list several important parts of the webpage, where keywords can better convey the content of the webpage.

Mueller does not explicitly recommend using every HTML element to hit keyword phrases.

It seems to just list all the places that might help convey the content of the page.

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How Google Can Understand What a Page is About

Mueller concluded his answer with an example of a website visitor who can understand the content of the page as a way of knowing whether the page is clear.

Mueller’s suggestion on using different elements of a web page to convey the content of the page is a good suggestion.

However, if your focus keywords actually don’t match the paragraphs and images they describe, then this may indicate that the page may not be about focus keywords at all.

Second, conceptualizing SEO questions based on website visitors’ reactions to the page is a useful way to explore answers.

If in doubt, don’t ask Google how to understand or react to the page, but try to think of it as a user, because Google understands the page in this way many times.

If the user can find the answer on the page, then Google should be able to understand that the page also contains the answer.

Source: English Google SEO office-hours from June 18, 2021

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