In this blog, I’m gonna show you how to increase organic traffic on ecommerce website in 2021. Specifically, you’re gonna see the four most influential ranking factors that go into ranking your online store to the top of Google.
These are the same ranking factors SEO experts used on their project to dramatically increased an e-commerce site’s organic traffic.
Ecommerce SEO would make or break a site’s success.
So focused on the four ranking factors that I’m about to show you, which will help gain organic traffic to the most important product and category pages up to 259%.
Now that you’ve seen how well these four ranking factors work, it’s time for me to tell you exactly what they are and how you can take advantage of them.
Okay, let’s kick things off with the eCommerce SEO ranking factors.
How To Increase Organic Traffic On Ecommerce Website 2021 – SEO Experts 4 Tips
Also read: local seo for small businesses
It’s no secret that the quantity and quality of the backlinks pointing to your site is Google’s top-ranking factor. And, yes, this also applies to e-commerce websites.
The question is,
How can you get someone to link to your site if it’s made up of 100% product and category pages?
The short answer, you can’t.
The fact is, people, wanna link to sites that have valuable content. Without that, you’re gonna have a hell of a time building white hat backlinks.
That’s the bad news!
The good news is that even eCommerce sites can publish awesome content. When you do, you’ll build up your site’s overall domain authority, which will help your product and category pages rank in Google.
Ecommerce giants like Amazon very rarely have links pointing directly to their product pages. Instead, they rank based on their sitewide link authority.
The bottom line:
Use content marketing to increase your e-commerce site’s overall Domain Authority. That boost in Domain Authority will increase the rankings of your product and category pages.
Next up, we have a ranking factor that’s super important,
2.Product Page Optimization.
If you’re like most e-commerce site owners, a good chunk of your search engine traffic goes to your product pages.
But more importantly, 100% of your conversions come from your product pages. In other words, the more traffic you get to your product pages, the more money you’ll make.
The question is,
How to optimize your product pages for SEO?
It’s simple, use this four-step action plan.
1.First, add modifiers to your product page title tags.
2.Second, use your target keyword in your title tag but don’t stop there. Adding what I call modifiers to your title tag can help you rank for dozens of long-tail searches.
For example, let’s say the target keyword for your product page is noise-canceling headphones. Instead of making a title tag simply noise-canceling headphones at Headphones R’ Us.com, you’d add a word or two that people are likely to use when searching for that keyword.
Use some common terms that people use when searching for products on Google. So, your title tag could be something like this.
The words best and cheap are title tag modifiers, and these terms will help you naturally show up for long-tail searches that contain those words.
Add magnet words to your title. I see very few people optimizing their title tags for click-through rate, and it’s a huge mistake. After all, Google has stated that they use CTR in their algorithm. And even if they didn’t use CTR, it still makes sense to optimize your title tag with CTR in mind.
Also read: seo strategies for 2021
Because higher CTR means more clicks which means more traffic which means more sales. You can boost your CTR by adding these magnet words to your product and category page title tags.
3.Now it’s time for on-page tip number three, including at least 1000 words of content on your most important product pages. Industry studies have found that longer content tends to rank better in Google.
And yes, these findings also apply to e-commerce sites. The fact, Google wants to understand what your page is all about and when you provide lots of content to Google, you help them do just that.
Plus, when you publish long content, your customers can help understand what they’re about to buy. So it can increase conversions too.
Now, you’re probably not gonna have time to write 1000 words of content for every product page on your site. That said, I highly recommend writing long product descriptions for your 10 most important product pages.
For example, the Amazon product page for a Kitchen Art mixer boasts 2,109 words.
4.Now it’s time for our last product page optimization tip include your target keyword three to five times.
Let me be clear here it has nothing to do with keyword stuffing. It’s simply making sure your keyword appears on your page. So, Google understands what your page is all about.
3.Website Architecture Optimization
The average e-commerce site has a lot more pages than your average blog or local pizza shop website.
The site architecture must make it easy for users and search engines to find the most important pages on your site.
The secret, following the golden rule of e-commerce site architecture. Keep every page three or fewer clicks from your home page.
For example, Most e-commerce sites tend to get the most links and authority to their home page. And when you have a deep site architecture, that authority is diluted by the time it reaches your product and category pages.
So, what’s the solution?
Make sure your products are no more than three clicks from your home page. Ecommerce SEO Experts set up a site with this rule in mind.
For example, let’s say that you wanna get a new dog food bowl for Fluffy. You’d head to the site’s home page and click the dog link. Then click bowls and feeders. And you have a list of products in that subcategory.
Just like that, you found what you want. And Google can easily find and index all of the product pages.
Now it’s time for our last Google e-commerce ranking factor,
Also read: content marketing strategy 2021
Brian Dean teamed up with SEO software companies to conduct the largest search engine ranking factor study ever.
In total, Brian analyzed a million Google search results. So, what did he find? He discovered that short URLs tend to rank better than long URLs.
For example, let’s say that your e-commerce site sells organic bird food. All things being equal, URL number one “xyz.com/organic-bird-food/” would rank better than URL number two “xyz.com/best-organic-bird-food-to-buy-online-at-low-price/”.
One word of warning, you don’t necessarily wanna go back and change your long URLs to shorter ones. That can cause serious SEO issues. Instead, set up your URL structure so, all of your new product and category pages have short URLs.
I hope you learn something cool from “how to increase organic traffic on ecommerce website” topic. Which of the techniques from this blog are you going to use first? Are you gonna start to build up your Domain Authority, or maybe you wanna start using shorter URLs.
Let me know in the comment section below, and if you have any suggestions or want to add your tips, please comment below.
Best eCommerce Traffic Source?
If you want quick result Paid is good, but if you want organic results SEO is the best.
eCommerce SEO tips?
Improve Domain Authority, Optimize Product & Category Pages, Canonicalization, Backlinks etc.
What is the content length for product pages?
Minimum you must try to write for 1000 words.