Redesigning a website usually changes a lot of aspects of the website.
For example, you can remove or add certain content, change the domain name, even add new features to your website.
All these changes usually affect your SEO, and even a single one of these changes is bad for your website.
The good news is, you can minimize the harm a redesign does to your website.
The most important thing is to have a plan when redesigning your website.
So, let’s check “How To Redesign Website Without Losing SEO?”
Website Redesign SEO Checklist 2022
1. Get To Know Your Current Site
You must get to know your website before you set on redesigning it.
The thing that will hurt your website’s keywords once you redesign, it is the change.
So, it is wise to check your website’s performance.
The essential keywords, bounce rate, how much time your visitors spend on your site, a number of unique visitors, and sales numbers are all significant.
These can show you how well your site is doing in terms of SEO audit.
2. Set Yourself Goals
You probably know what you want to keep and what you want to remove from your website.
Now it’s time to think about how you can improve your SEO.
You can think about how many unique visitors you want if you want to increase your keyword rankings if you want organic traffic rather than paid traffic.
It will help you plan more realistically for your website redesign.
This will also help you keep what is important in your mind when you begin redesigning your website.
You should always think about what will benefit your website in terms of SEO.
For this you need to know set yourself goals, see what you want to achieve.
It might not look like it’s important at the beginning, yet when you consider your website’s future, it becomes a lot more critical.
3. Aim for Improving and Avoid Disaster
Most of the search engines constantly change what is important when it comes to checking your website to rank them.
It is usually a lot better to aim to improve rather than preserve your content.
I’m not telling you to just remove everything from your site and start from scratch.
However, aiming to improve your SEO will usually help you prevent a disaster as well.
4. Optimize Your Already Existing Content
There are a couple of SEO tips and tricks that you can use when you are optimizing your current website’s SEO.
For example, there should always be a couple of keywords that are relevant to your content and products.
Using relevant keywords a couple of times in your pages will give you a boost since search engines will reward the pages that use relevant keywords.
Although it will take time, updating your current site before the redesign will help you reach your SEO goals.
5. Set Up 301 Redirects
Redirects ensure anyone who stumbles upon the old pages that you wish to remove is redirected to your new, redesigned pages.
Naturally, this makes redirecting one of the most important steps of redesigning your website.
Also, creating a map when you set up redirects will keep it all organized and help you in case you forget something about your website’s map.
6. Build Your Redesigned Website
After you decide which pages you want to keep and which ones you are going to lose, it is time for building your website.
Updating your website architecture is important because updating your website’s architecture will help the search engine crawlers to find your website more easily.
Don’t forget that there are a lot of bad examples of bad website architecture on the internet, and these websites never get good rankings.
Website design plays a very crucial role when it comes to branding, but at the same time you should not miss the SEO.
If you are planning to redesign website, then you should follow above mentioned website redesign SEO checklist for sure.
Hope now you have a clear idea about how to redesign website without losing SEO.
Having any questions or suggestions, please feel free to comment below.