Digital marketing was something new some years ago, but it’s now one of the main communication channels you can use to get leads and prospects to buy your products or hire your services.
However, you need to have a decent business campaign to achieve that.
Not many people know what they need to do to improve their e-marketing campaign, so they end up doing things that negatively affect the impact their posts have on customers.
Therefore, the best thing companies and businesses can do is hire an e-Commerce company to take care of everything for them.
One of the best ways to increase the traffic on a website is through Facebook.
Although there are other social media platforms now, Facebook was the first one of them all, which makes it have a lot of daily users.
Optimizing Facebook ads gives you the opportunity to get to many people, so read this page to learn how to set up Facebook ads to get more leads and sales!
How To Setup Facebook Ads Step-by-Step Guide
As we mentioned before, setting up your Facebook ads can significantly help your business, but you need to do it correctly. We can help you do that!
Here is the step-by-step guide to set optimized Facebook ads:
First Step: Set Your Goals
The first thing you need to do to set up your Facebook ads is establishing the goals you want to accomplish with your marketing campaign.
Not having a goal leads you to get lost along the process and not catch the attention of anyone at the end of the day.
Take some time to see what you want to accomplish with your ads, and then, plan a digital marketing strategy that helps you move towards that goal.
Try to also set some milestones that help you follow the process to achieve your final goal correctly.
Second Step: Use Facebook Ads Manager
As its name suggests, the Facebook Ads Manager is the tool you are going to use to manage all your marketing campaigns on Facebook.
This tool has many features you can take advantage of to improve your marketing strategies.
When you get to the Ads Manager, the app gives you the chance to choose an objective for your campaign.
This is different from the goals we were talking about in the previous step.
The platform offers you 15 options to choose from.
This is the first step to start your campaign, so you need to choose the objective that best suits it and then name it.
Third Step: Choose a Target Audience and Budget
You need to do many things when starting a marketing campaign, and one of them is establishing what the target audience of the campaign is and the budget you have available for it.
Those things tell you what you can and can’t do in your ads and lead you to the correct way to direct your campaign.
Fourth Step: Design the Ads
After you’ve decided all the things you need to establish in the previous steps, you have to design your ads.
Some people prefer hiring graphic designers to do it, but that’s up to you.
Take some time to do this since it’s what people are going to see at the end of the day.
You also have to choose where you want the ad to pop up and how you want it to do it.
Fifth Step: Place the Order
The only thing left to do is place your order on the Facebook Ads Manager platform.
After clicking the “Place Order” button, Facebook needs to review the ad.
Don’t worry about that, though; it doesn’t take that much time.
Setting your Facebook ads can seem complex, but it gets easier after a time, so keep trying until you get the best ad for your marketing campaign.
However, if you don’t want to do that, you can always contact Evestar – e-commerce marketing agency.
You can contact them any time you need their help your brand become the best version of itself through digital marketing and optimized ads.
What issues you are facing setting up your Facebook ads please comment below.