How URL Redirecting Can Impact SEO in 2021 – Google Explains

Google has released an updated document reviewing six different types of URL redirects and their impact on search results.

Google’s Gary Illyes and Lizzi Harvey worked together to add 8 pages of content to the existing 301 redirect help page.

The previous version of the Google Help Guide had only 5 paragraphs and few details.

So Google did what it has always told website owners, that is, to update the old content and provide more comprehensive solutions to user queries.

The guide now provides information about each type of redirect, examples of how they look, and detailed information about their impact on Google search.

Also read: review 

Types of Redirects

  • Permanent server side redirects
  • Temporary server side redirects
  • Instant meta refresh redirect
  • Delayed meta refresh redirect
  • JavaScript location redirects
  • Crypto redirects

Permanent server side redirects: The best way to change the URL displayed for the page in the search results. Google recommends using this type whenever possible. Status codes 301 and 308 indicate that the page has been permanently moved to a new location.

Temporary server side redirects: Temporarily direct visitors to a new page while ensuring that Google retains the old URL in its results longer.

Instant meta refresh redirect: Google Search interprets instant meta refresh redirects as permanent redirects.

Delayed meta refresh redirect: Google Search interprets delayed meta refresh redirects as temporary redirects.

JavaScript location redirects: After the URL crawl is complete, Google Search uses web rendering services to interpret and execute JavaScript.

Crypto redirects: This involves adding a link to the new page with a short description. This helps users find your new page, which Google can understand as an encrypted redirect.

Also read: How Long Does SEO Takes for New Pages in 2021 

Redirects Impact on Google Search

Visitors can’t perceive the difference between redirects, but Google processes them differently based on the strength of the signal sent to the target URL.

Redirects fall into one of two categories: temporary or permanent.

Google uses permanent redirects as a strong signal that the destination URL should be the URL shown in the search results.

Instead, Google uses temporary redirects as a weak signal, indicating that the target of the redirect should be the URL displayed in the search results.

There is a lot to do in the new Google guide. Here are some final points about redirects based on company recommendations.

Choosing a redirect depends on how long you wait for the redirect to be in place and the page you want Google Search to show in the search results.

If you want a particular URL to appear in search results again, please don’t permanently redirect it to another URL.

Whenever possible, choose server-side redirection. Use JavaScript redirection only when you cannot perform server-side or meta-update redirection.

Don’t rely on encrypted redirects to let search engines know that your content has been moved, unless you have no choice.

Source: Google’s full document.

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