According to the new report, Google is negotiating with Instagram and TikTok to index the Video content of search results.
The app contains the first details of Google’s negotiations with Facebook and ByteDance, the parent companies of Instagram and TikTok, respectively.
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“Three people informed about the debate,” he told The Information that Google has reached an agreement to get the data needed to index and categorize videos.
This agreement is said to be similar to the one agreed between Google and Twitter in 2015.
Under this agreement, Google accessed the “fire hose” in the tweet data and instantly indexed it.
Before Google partnered with Twitter, Google didn’t index or rank individual tweets in search results as it does today.
Finding Twitter content on Google SERP is so common nowadays that it’s hard to remember when a simple search didn’t find a tweet.
With reported negotiations between Google, Instagram, and TikTok, short video content can be as common as search result tweets.
A Google spokeswoman provided the following citation that does not confirm or reject the information regarding the negotiation of the search agreement.
Word search in Google Search is an option for content publishers.
In most cases this choice is a good idea.
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Why don’t websites want to find their content on Google?
For Instagram and TikTok, there’s a reason you don’t want to provide Google with the data you need to index your videos.
Google owns YouTube and is competing for short-form video viewers of the same viewer.
It’s understandable that Instagram and TikTok are reluctant to share too much information without receiving anything of value in return.
For example, Google and Twitter have agreed that search engines will pay an annual license fee. In return, Google has the ability to index tweets placed on the platform.
Instagram and TikTok may receive similar rewards.
Another benefit is that the content can be displayed on Google.
At this time, you can’t search Instagram or TikTok videos on Google.
This deal could happen and bring a whole new audience to the platform.
In return, Google indexes billions of new videos in search results.
This is good for the life of the world’s leading search engine.
In the long run, expanding your Google index with Instagram and TikTok content will make search engines the destination for your articles and videos.
This can lead to an increase in total search volume, and as Google search increases, all publishers will have more opportunities.
If the three internet giants can reach an agreement, it looks like a win-win to everyone involved.
The possible terms of the contract that Google is negotiating with Facebook and ByteDance are not currently available.
Source: The Information