Google is introducing a new way for e-commerce stores to list DEALS in search results, which is currently available to all merchants for free.
The company reports that people are looking for ways to save money more than usual, and searches for “discount codes” have increased by 50% since last year.
Before the two main shopping seasons, the beginning of school and the winter vacation, Google provided US retailers with more tools to attract customers looking for deals.
Free Deals Listings in Google Search
Starting today, Google will highlight DEALS in the shopping tab of search results.
When searching for products, the Shopping tab will now organize and display a list of products with competitive prices or discounts from online retailers.
In October, Google search will begin to show the most popular offers for major retail sales, such as Black Friday and Cyber Monday.
When people search for a sale during a major sales event (such as “Black Friday Sale” or “Cyber Monday Sale”), they will see a new section that highlights the relevant sale and other relevant sales information.
When retailers upload promotions and offers to Google Merchant Center, they will automatically appear on the “Purchase” tab for related queries.
Google will display discounts based on factors such as the discount itself, the popularity of the product, and the popularity of the website on which it appears.
In the next few months, offers will also appear on the main search results page.
This feature can be used regardless of whether the retailer pays for advertising on Google.
This creates opportunities for e-commerce stores to shift inventory, boost sales and attract new customers during major shopping events and busy holidays.
Google Merchant Center Customize Promotions
Another update released in Merchant Center today allows retailers to customize their promotions.
It is now possible to specify whether the offer is only applicable to new customers.
For example, the promotion title may now say “10% discount for new members.”
Promotions will be displayed to all buyers, but only buyers who meet the specified conditions of the retailer can get the promotional price.
Better Merchandising Insights
Historical best seller data: Through popular product information in past shopping activities, it helps retailers predict sales trends in the upcoming season.
Relative product demand: Help retailers measure the relative demand between products in the same category and country/region, as well as potential opportunities when stocking new products.