Local SEO For Small Businesses 2021 [Detailed Guide]

In this blog, we’re looking at how to optimize local SEO for small businesses. 

What local SEO is, why it’s important if you’re a local small business, and what to do about it, how to get yourself ranking on those Google Maps. For that, you have to understand few things. 

Let’s look into it.

Also Read: SEO Strategy 2021

What is local SEO?

Well, it’s SEO for local small businesses. Introduce to get you listed on that all-important Google Map Pack. 

So why do you need to bother? 

Well, if you’re a local business, or a small business shows up for local searches, then that map is going to be right at the top of the search results. 

So if you’re only relying on organic visibility and you’re not targeting that local visibility, you could be missing out on clicks and traffics. 

So it’s a good idea to get visibility in any local searches that your small business is relevant to if you’re targeting a phrase like local accounts in San Diego or a digital marketing agency near me. 

 Local SEO Ranking Factors 2021

1. Location

Well, the number one ranking factor is location. Location is important. 

If somebody is searching for an emergency “locksmith near me,” they don’t want to be seeing that business 150 miles away. And if they do appear a business outside of their location, then it’s going to be because that business is strong in other ranking factors. So, location is a super important ranking factor.

The proximity of your business or your registered address to the searcher’s location is one of the primary ranking factors for local SEO.


Ranking factor number two is citations. Citations are instances of your business’s name, address, and phone number, or NAP. 

Now Google is looking to see that a business’s listing in the Maps is registered there. So it’s looking for lots of citations of your business’s name, address, and phone number around the internet. It acts as a vote of confidence in your business niche. 

It stands to reason that a business that is talked about or mentioned in lots of different places is a reliable choice because they’re being talked about and mentioned in a lot of places.


Reviews are also an important factor with local SEO. We used to see back in the day where you get an average star rating on Google once you got more than five reviews. 

Now I bet that you’re one of those unique people that look at reviews before you make a purchase, and your customers are the same. 

So people want to see that your business has good reviews and that you’ve reviewed well.

It doesn’t always have to be 100% positive. Studies show that people are looking for negative reviews to believe the average review score for a business. But you must have a good number of reviews.


And the final ranking factor is backlinks, so backlinks to your site. 

Backlinks are important to increase the visibility of your site in the search. But they help with local SEO as well. 

Also Read: Social Media Marketing Strategy 2021

How To Optimize Local SEO For Small Businesses 2021

To optimize local SEO for small business the first thing needs to register to google my business if you haven’t already. 

1.Google My Business

Your Google My Business page is the first place that Google will look for details about your small business and its location. 

It’s also a great place to get reviews because it’s the first reviews that people will see. It’ll be the reviews that are showing in that Local Pack search results.

2.Increase Reviews

The next thing to do is increase the number of reviews that you have. Now, this isn’t always easy because it’s not the easiest thing in the world to get reviews on Google My Business. 

It’s a consistent complaint that people have. There’s no easy way to get around it. But the good news is that your competitors are having the same problem. 

Pro Tip:
We suggest that you have automated emails that go out requesting that people leave a review and giving them instructions on how to do so.

So go to Google, search for your business name, and then click on Write a Review. 

And if you do this multiple times for each person until they leave a review, then you’re going to start picking up some reviews. 

You can also have your sales or your customer success team mention that, hey, if you’ve enjoyed the service, feel free to leave us a review on Google. It makes a big difference to our business.

3.Increase Citation

The next thing that you can do is increase the number of citations.

So get listed in lots of good quality business directories. 

And you can find the good quality ones by typing into Google business directories. If they’re good quality, they’re going to show up in the search results typically. But if they’re absolute junks, spam, or trash. Then they’re not going to rank, so don’t bother with them.

Also Read: Content Marketing Strategy 2021

4.Website Optimization

The next thing to do is optimize your website with the sort of location information. 

So a good idea is to mention the business address on your website. And also the areas that you serve.

For example:
You’re business based in London, but you also serve the Southeast of England, then what you might want to do is include some mentions of the different towns and cities worked in before. You could even have some testimonials or case studies from those areas.

All of this will help Google to understand where your business is situated and serve.

You could also have an area you serve page which lists all of the different areas that you work in because this is important for Google, but it’s vital for people as well, particularly if you’re a business that goes out to your customers, they need to know that you come out to them before they get in contact. 

What they’re not going to do is spend time going through your sales process if they don’t even know if you serve them. So make sure that information is displayed on every single page of your website. 


And the final thing that you can do is use Schema. 

Now Schema is a kind of hidden text on your site that tells Google information about your business. If you’re on WordPress, there are loads of plugins that you can use to implement Schema on your site.

If you’re a local business, just go to Google and type in the local business Schema plugin, and you’re going to find a whole bunch of different stuff there. Most of it is pretty much the same so go for the one which seems the easiest to install

Final Thoughts

So it’s pretty simple you can keep your focus on reviews, ratings, citations, links, and content on your website. 

It’s hard to get ranked in a location that you don’t serve. To improve your local SEO is make sure that your Google My Business page is registered, make sure you got lots of juicy reviews on there, and that you’ve got a follow-up process in place. Make sure that you got links coming through to your site.

I hope this local SEO for small business guide helps you in any way. If you have any suggestions or want to share your local SEO strategy, please feel free to comment below.  


How does local SEO work?

Register your business on Google My Business, Optimize GMB page for local searches.

What are the benefits of local SEO?

Improve online visibility, local market, targeted audience, increased leads and sales, etc.

Who needs local SEO?

Small businesses who has physical local store.

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