Google introduced a new label in local search results, including local packages for Google search and Google local results for Google Maps. The new label has a blue advertising speaker icon that says “New on Google”.
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— Joy Hawkins (@JoyanneHawkins) June 3, 2021
This was first seen by Dave DiGregorio and posted on LocalU by Joy Hawkins. Joy said: “This feature is very useful for keeping an eye on the competition and identifying your own branded lists recently created from third-party sources. It is also a good way to identify industries that have false lists. Many potential customers should be reported to generate lists.”