Pinterest Shopify Partnership
Pinterest is expanding its partnership with the entrepreneurial company Shopify to 27 new countries to promote global social business.
The Shopify Pinterest channel now includes countries such as Australia, Austria, Brazil, France, Germany, Italy, Spain, Switzerland, and the United Kingdom.
For small and medium-sized businesses, Pinterest is an especially ideal platform. This is because 97% of the top searches on the site are unbranded and contain 2-3 word queries, meaning businesses of any size have an equal chance of being discovered by +450 million Consumer.
What are the Benefits?
Through Pinterest’s shopping “product pin” feature, more than 1.7 million Shopify merchants around the world can easily bring their products to the platform and be discovered by consumers.
Merchants who advertise on Pinterest through Shopify will also get the “dynamic retargeting” feature for the first time, so that merchants can re-engage consumers who have expressed interest in the site’s products.
Another feature introduced is multi-page feed support for catalogs. Shopify merchants, as well as any retailer with a Pinterest business account, can now add up to 20 product feeds to their account, each of which indicates specific local data, such as currency, language, or product availability.
This not only allows companies to upload specific feeds for each market where the product is sold, but it can also upload feeds to serve different advertising strategies, such as leads or retargeting.
Bill Watkins, Global Head of Mid-Market and Small Business Sales at Pinterest
“With the retail ecosystem profoundly evolving over the past year, we’re committed to supporting merchants of all sizes by providing them with a quick and easy access to our shopping features without the need to edit code or deploy resources so they can inspire consumers for what to do or buy next.”
Source: Pinterest Newsroom