Pinterest is introducing new ways for users to make money on the site, including the ability to earn commissions through affiliate marketing links.
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Now, Pinterest users can turn creative pins into purchasable ones.
When other users purchase the marked product after clicking the link on the creative pushpin, the user who posted the product will receive a commission.
Users can use any of the millions of product pins on Pinterest to mark their thought pins.
According to company data, compared with independent product pins, users are 89% more likely to show purchase intentions for products marked on creative pins.
Pinterest also reports that interactions with creative pins are on average nine times higher than standard pins.
Launched in May of last year, Idea Pins is a multi-page video format that can be used by anyone with a business account in the United States, the United Kingdom, Australia, Canada, France, Germany, Austria, and Switzerland.
Pinterest describes the idea pin as an evolution of the story pin because they behave similarly, but the idea pin does not disappear after a period of time.
Idea pin creation includes:
- Detail pages for instructions or ingredients
- Interactive elements like people tagging and stickers
- Multi-draft save so Creators can publish more ideas
- Video recording and editing for up to 20 pages of content
- Voice over recording so creators can add their own personal voice
- Music selection by Epidemic Sound
- Export options to share content beyond Pinterest
- Ghost mode transition tools (perfect for those before-and-afters!)
- Topic tagging, a publishing feature that helps connect content to relevant interests
Users can see the idea pins of the creators they follow in the carousel at the top of the homepage feed.
In addition, creative pins will appear at the top of Pinterest search results, the “Today” tab, and the creator’s profile.
Pinterest creators can control the purchasing power of their content by simply marking products on creative pins.
In addition, users can choose to integrate their affiliate programs, such as Rakuten and ShopStyle, to earn income from their recommendations.
Brand Partnerships Update
Many creators have established partnerships with brands and want to highlight their branded content on Pinterest.
Pinterest is launching a new beta version of a paid partnership tool that allows creators to disclose their paid partnerships.
Creators who create branded content will be able to directly add their co-branded brand to their creative pin, and once the approved label is marked, the creative pin will be required. Include the “Paying Association” label.
Pinterest is rolling out the Idea Pins product tagging tool for all business accounts in the U.S. and U.K. and will continue to launch it in more countries/regions in the coming months.
Paid partner tools are now available to select creators in the U.S., U.K., Canada, Australia, Ireland, New Zealand, France, Spain, Italy, Germany, Switzerland, Austria, Sweden, Brazil, Argentina, Mexico, Chile, Colombia, and Peru .
Source: Pinterest Newsroom