SEO For Small Business Owners 2021 [Detailed Guide]

If you want to know how SEO for small business owners can help succeed online?

In this blog post, I covered some actionable SEO tips for your small business.

If you are a passionate small business owner who wants to transform the website into a customer or lead generation machine. Then I will show you all of our best tips, tactics, secrets, strategy to get there fast.

Let’s dive in.

SEO For Small Business Owners

SEO or search engine optimization is one of the best ways to get found online because putting yourself in front of your target customers at the exact moment they’re searching for what you offer.

Now the thing is every business wants to be on the first page for their search terms but what people didn’t realize is that only the first three spots ever get any real attention.

So the problem becomes how does a small business compete for those slots?

Also check: Best SEO Company Primelis

How does a small business compete for SEO rankings? 

SEO is technically free. 

You know they call it organic SEO – earned spots, but it takes a lot of time to get there or money that you pay to hire an SEO expert to help get you there.

So in this blog, we want to help you see what the biggest difference makers are that you can do either on your own or with minimal help from an SEO expert that won’t cost you a lot of money. 

Small Business SEO Ranking Factors


You know more than half of the internet searches right now take place on mobile devices, and Google has been penalizing any site that doesn’t load optimally on mobile.

And they even penalize sites now on desktop searches if they’re not mobile-friendly. 

So make sure that you’re ready to go on mobile now. You can easily test your site speed at Mobile-Friendly Test.

Your suggestions that your developer can use to make it more mobile-friendly. And it’s valuable because it takes out the guesswork. And you and your developer know exactly what it is you need to work on.

All right, our next point is kind of closely related, and that has to do with load speed.

2.Page Speed

So you want to make sure that it loads within that time because Google knows exactly how long your page typically takes to load, and it’s not even going to show your listing if it knows that you have a slow site. 

Most people are going to leave any webpage if it doesn’t load within three seconds. 

So I’ve got a tool for you here too, google page speed insights and Pingdom.

These tools help to show page speed improvements you can make. But it does get very technical, and you’re unlikely to understand most of the things. 

That it’s going to tell you to do unless you’re a developer yourself, so in most cases, you’re probably just going to want to show this list directly to your developer to have them make the changes.  

Next up you’re going to want to get your website listed in all relevant local and business-specific directories.

Also check: seo checklist by seobuddy

3.Small Business Listing 

Every local area whatever city you live in it’s going to have specific business directories associated with it.

Lawyers, doctors, ETC. have their own so you’re going to want to find all those opportunities for being listed in these directories and make sure you’re listed in all of them.

It helps for SEO because it helps Google see that you’re there and that you’re a real business, another benefit of these directories is that for each one you get listed in almost all of them are going to provide you with a backlink or a link to your site and generally these are pretty reputable backlinks because they’re from reputable directory websites. 

And backlink is still a huge ranking factor in the eyes of Google, so basically think of a link to your site as a vote for your website. 

So simply put Google, tallies all the votes or the links taking into account the number of them and the overall quality of the websites that are linking to you, and directories are a great source for small businesses to get links.

They’re free and usually just as easy as filling out the profile, getting listed in these directories will also actually help you rank higher in the map section known as local SEO, so you can easily find this directory online.

So once you’ve gotten listed in the proper directories, make sure that you’ve claimed and optimized all your social and review profiles.

Google loves brands and the more review & social sites that you’re business listed on, the more Google is going to start seeing you as a brand. 

So, make sure you’ve claimed all of the proper social profiles like Facebook, YouTube, Linked In, Google my business, etc.

Next, claim your listing on any relevant review sites like “think yellow” there’s probably at least one review site for your specific niche.

So lawyers have “AVO” plastic surgeons have “real self”.

So if there’s a specific review site for your industry, make sure you’re listed and make sure your profiles are filled out completely, with photos too.

Next up, research your competitors.

4.Small Business Competitor Research

Why reinvent the wheel when you can very easily spy on where your competition is already doing.

So specifically, I want you to check out what keywords currently ranking for and then what are they doing to get those high rankings.

So basically, you can see what links they’re getting from other sites, as well as what content they have on their pages. 

So how do you get this information well there are lots of online SEO tools that can do this research for you the only problem is they usually come with a pretty hefty monthly subscription price. 

So but I’m going to recommend you do it rather than doing this yourself go to Fiverr and hire a freelancer who specializes in this kind of research because they’ll just use their subscription and then charge you a lower flat rate to get that information.

So once armed with that keyword research, and you know what your competition is doing we want you to go ahead and optimize your landing pages by overall topic.

Also read: best seo competitor analysis tool

5.Small Business Landing Page Optimization

In the past, the way this SEO works like you come up with a list of keyword phrases you wanted a target, and then you would build a separate landing page for each of those terms.

Even if they were super closely related like you might have a page it was targeting the term “catering Chicago” and then another that was targeting “catering company Chicago”. 

So that is not necessary anymore Google’s gotten very good at determining an overall topic of a page.

So that old way is considered very outdated even kind of a spam practice.

So rather than Google counting up the number of times you use this specific term on a page, it now knows all the relevant words that it would expect to see on a page covering that topic.

You’re signaling to Google that your content it goes deep, and it does a really good and thorough job of covering the topic.

And don’t worry you don’t have to come up with those words yourself, you can go to the website LSI graph and just type in your keyword phrase that you want to rank for, and it’s going to give you a list of related words that you can probably use.

Next, you’re going to want to optimize your search listing.

Also read: seo writing assistant

6.How To Optimize Small Business Search Listing

So one of the major factors that Google now looks at is how likely are your listing to be clicked in the search so, there are a few things you can do to make your listing more appealing and more click-worthy.

And for every listing, there are two different elements you want to focus on – Title and Meta Description.

So let’s focus on the title & meta description.

Small Business Title & Meta Description Optimization 

The first thing you need to optimize in the title is using the keyword phrase.

Make sure that it looks as relevant as possible to the searchers, but you don’t stop there and waste your title by just using your city or business name alone.

So you should use power or action words and try to convey a benefit whenever possible.

A much more compelling listing is much more likely to benefits the customer. And doesn’t just talk about arbitrary things like how long they’ve been in business and what city they’re in.

Alright, next up you need to optimize your page for dwell time.

7.How To Improve Small Business Dwell Time

So Google essentially rewards sites that keep people around longer, and that’s what they call dwell time – The amount of time people spend on your site.

So basically, it works like this the longer someone stays, the more Google thinks this page is serving up something interesting to the searcher.

That’s why they’re sticking around so long, and the longer you keep people around, the more Google over time is going to start rewarding you with higher and higher positions in the search results.

So how do you keep people engaged and on your site longer?

The first thing I recommend is you want to make sure that people coming to your site know exactly what it is you offer within 3 seconds of landing there, it means don’t use any technical jargon and don’t try to be overly clever.

If you went to your landing page for the first time knowing nothing about what is your offer going into? it would be crystal clear right away? if not, you probably need to rewrite your headline and sub-headline to be as clear.

So how do you do this?

You know you’re going to want to use lots of images and proper web formatting, which involves breaking everything up using 

  • Headlines, 
  • Short paragraphs, 
  • Bullet lists, whenever possible 
  • Bold and italics within the text to highlight important pieces of information.

Next, you need to get some high-quality backlinks and we talked a bit about backlinks earlier.

8.How To Build Backlinks For Small Business

The thing about backlinks is they are becoming less and less of an SEO ranking factor over time, but they’re still really important.

So for now, they’re a necessary evil that you’re going to want to stay on top. 

The number of links you need is going to heavily depend on how competitive your industry and your local area are.

If you’re more of a local business, you may be able to get away with just a couple, or you may need a lot and the good news is you already have those directory listings.

So basically those are a great way to start, but you may need to supplement those with some more high-quality backlinks as well, there are many ways of getting links.

You’re going to use your pages to interlink strategically to other pages within your spider web over time, so of course, you’re going to have links in your main navigation and add what we call in-context links to the text on your website.

And these links should have descriptive anchor text. 

Now, what is anchor text? 

Just the term for the actual words that are linked up.

So if you’re a catering company – on your homepage you may have a paragraph that uses the words wedding catering packages so then you would just take that text and link it to your wedding catering packages page.

 Pretty simple, right!

And that signals to Google that what that page is about? which helps it rank higher over time and the more you can do this interlinking of pages throughout your site, the greater benefit you’re going to see from it.

Final Thoughts

So these are some of the best tips for SEO for small business owners that will help to skyrocket small businesses if implemented strategically.

SEO is an action-oriented strategy. Implement it correctly for your small business, then results are guaranteed over some time.

Let us know if you’re using any of these SEO tactics or if you’re using any other tactics to get found in SEO and searches.

If this information helps you please, share it and spread it with your colleagues who need to hear it.


Is SEO good for small business?

Yes, It helps to gain more visibility, traffic, leads and sales.

Should small business owners learn SEO?

Yes, this helps them to get started if they don’t have a paid budget.

How much does SEO cost for a small business?

The average cost of SEO for small businesses is $750 to $2000 per month or $5000 to $30,000 for one-time projects.

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