In this article, I’m gonna walk you through SEO strategy step by step. It is the exact strategy that most of SEO Experts used to rank on the first page of Google for competitive keywords, like on-page SEO, video SEO, keyword research tools, and thousands of others.
Now I should warn you. This post isn’t gonna be a bunch of high-level fluff. Instead, everything I’m about to show you is gonna super tactical and actionable.
Let’s face it, SEO can be hard, and it’s even harder when you read the same advice over and over again:
- Optimize your title tags.
- Share your content on social media.
- Publish great content.
I didn’t think of that. And hey, this advice isn’t completely useless, but it’s not gonna rocket your site to the top of Google.
Because everyone with a website is following the same advice so, to rank above them, you need to do something completely different, which is exactly what I’m gonna walk you through right now.
Let’s Dig into the 8 steps of SEO strategy for higher ranking in 2021:
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Step 1: Find an opportunity keyword.
An opportunity keyword is like a regular keyword but better. I’ll explain. You probably noticed that Google’s first page is packed with more stuff than ever before.
For example, On the first page of search for any keyword. You’ve got several ads above the fold, a featured snippet, a questions box, and news results, which is exactly why now I focus almost 100% on opportunity keywords.
So, what are opportunity keywords?
Opportunity Keywords are keywords with a high organic click-through rate.
In other words, they’re terms that don’t have a bunch of stuff on the first page that distracts people from the organic results.
Step 2: Check out the content competition.
Okay, so you’ve found an opportunity keyword.
Well, most people whip open WordPress and start writing.
But that’s a huge mistake. That’s what I used to do back in the day.
I’d write something that I think would rank in Google.
Today, I know better.
Today, I analyze the first page results to see what’s already working. In other words, my content competition. And once I figure out the type
of content that Google wants to see for that keyword, then I start creating content.
For example, look at the first page results for the keyword paleo desserts. As you can see, the results are lists of dessert recipes. So if you wanted to write for that keyword, you wouldn’t wanna write a blog post like what makes a dessert paleo or not. Instead, you’d want a post that lists out a bunch of recipes.
Step 3: Create content that’s different or better.
When it comes to creating content for SEO, you have two main options.
Option 1: create something different.
Option 2: create something better.
I’ll explain, you should publish something that’s just way better than what’s already out there. But sometimes, it makes more sense to create something unique.
For example, I found the opportunity keyword mobile SEO, and when I looked at the content competition, I noticed that most of the results were list posts like nine ways to optimize your site for mobile.
Now I could’ve created a giant list post like 150 ways to mobile-optimize your site, but that wouldn’t make any sense. In this case, it made more sense to create something different.
So spent some time writing the ultimate guide on your topic, and because as content will different than what was already out there, it stood out, which led to tons of shares on social media, backlinks, and Google rankings.
Like I mentioned earlier, you can also just create something straight-up better than what’s already out there.
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Step 4: Add your hook.
This is an advanced SEO strategy so, if you’re new to SEO, you might wanna skip this step with that out of the way, here’s how it works.
You probably already know, that in general, pages with the most backlinks rank highest in Google.
Here’s a simple two-step process.
1. Figure out why people link to the content in your industry, AKA the hook.
2. Include that hook in your content. If you want people to link to your case study, you need to feature one specific result.
Step 5: Optimize your site’s on-page SEO
There’s a lot that goes into optimizing your content for SEO.
So instead of covering every single SEO technique on the planet, I’m gonna focus on two strategies that are working well right now.
1.Use short URLs just make your new URLs short and sweet.
For example, Your URLs should be just your keyword or your main keyword plus a word before or after it.
2. Internal linking.
Yep, internal links still work, but you have to do it right specifically, you wanna link from a high authority page on your site to pages that you wanna rank.
Those internal links will send authority to the pages that you wanna rank. It can give them a nice rankings boost.
Step 6:The skyscraper technique 2.0.
You might’ve already heard of the skyscraper technique.
A content marketing and SEO approach that went viral a few years ago.
The original skyscraper technique is pretty cool, but it doesn’t cover something super important for ranking on Google today.
Search intent is what a Google searcher is looking for when they perform a search. And the better your content matches intent, the higher you’ll rank.
Most of the content on Google’s first page for increase website traffic were bite-sized traffic tips and strategies.
In other words, they were list posts.
Also read: semrush seo writing assistant
Step 7: Content Design.
Your content’s design can make or break your SEO.
Imagine that you just wrote the best post ever written, but its UI sucks.
Well, no one in their right mind is gonna link to that page, and Google searchers that see an ugly page like that, they’re gonna bounce back to the search results.
That’s why you should spend a lot of time, money, and energy on content design.
You can make your content look awesome. First up, we have images, screenshots, and pictures. Use a ton of screenshots and images in every post.
Next, you can make your content look nicer with blog post banners. Post banners are those custom-made images that go at the top of your post.
Finally, we have charts and visuals. Not only do charts and visuals look cool, but they help people understand complicated stuff from your post. And they don’t need to be super fancy or expensive to work.
Step 8: Build Backlinks
So you just published an awesome piece of content on your site. A part of the content that has a hook, and it’s also SEO optimized for search intent. So what’s next?
It’s time to build links to that page.
First, use something called the content roadshow.
This strategy is all about getting your content in front of the right people.
Who are the right people? People that run blogs in your industry.
Next, you wanna use broken link building. This strategy is pretty simple. First, find a broken link on someone’s website, then pitch your content for a replacement of the dead link.
A few years ago, a Google employee made waves when he said that comments help your Google ranking. I think he meant that comments and community indirectly help your rankings.
For example, people that feel like they’re part of your site’s community are gonna be more likely to share and link to your stuff.
So how do you get more people to leave comments?
I see lots of people complaining that no one comments on their blog posts. But when I look at their blog, they don’t even bother to reply to the few comments that come in.
The truth is if you wanna build a community on your site, you gotta reply to comments.
If you really want to sustain your business online for longer run, then you must have great SEO strategy and most important SEO is a total free traffic source just you need to optimize SEO creatively and analytically.
So above mentioned SEO Strategy will definitely help your business for longer run just you need to follow it.
What’s your views on these SEO strategies feel free to comment below.
What is SEO?
SEO – Search Engine Optimization
What is SEO in marketing?
SEO is type of optimizing your website to gain organic traffic from search engines like Google, Bing, etc.
What are the top three SEO strategies?
On-Page SEO, Off-Page SEO, & Technical SEO
Which is the best SEO Tool?
Semrush is one of the best SEO Tool – Check in depth review