Ever wondered which is the best free SEO tools for beginners in 2021?
Well, I’m sharing some of the free SEO tools I use to analyze our SEO tasks daily. And most important they are beginner-friendly.
There are some vital tools to have in your toolbox as a digital marketer, which can help you get more data, and also do a lot of competitors snooping things like identifying which pages on your website are broken but also having a look at
- What your competitors are doing,
- How they’re building links,
- What sorts of content is performing best for them.
So whether you’re unloading your website to see what sorts of errors might be holding your ranking back or whether you’re doing a little bit of competitive snooping and identifying what that link strategy is, or how they’re using content to generate traffic.
Some of the tools that we’re looking at today can give you immense input and show you a whole bunch of stuff that would take years to dig out.
Let’s look at some of the free SEO tools that will ease your SEO journey.
Also check: SEO strategy 2021
5 Best SEO Tools For Beginners
1: Screaming Frog:
Screaming Frog is great for analyzing your website and finding technical SEO tweaks to improve your ranking.
We primarily use Screaming Frog to perform site audits to tell us the pages that might have issues with meta or pages.
2: Moz Domain Analysis.
Moz Domain Authority or DA is pretty much industry standard recognition of a site or authority.
Now Google has removed Its page rank number from the toolbar, and its imperfect most DA is a helpful shortcut to understanding how authoritative a site compares to other sites.
The data that the Moz Domain Analysis tool gives you is much more limited than some of the other tools that we’re going to look at.
3: Google Search Console.
Now Google Search Console or GSC has become way more helpful for SEO over the last few years.
And it has one massive advantage as it measures the data that comes directly from Google, .i.e. this is that first-party data. That’s great because you know that it’s accurate.
You can pretty much rely on things like impressions and the number of clicks as being accurate.
How many times your site is showing up in search. How many clicks it’s getting, and also the keywords that are driving clicks too.
And you’ve got the helpful kind of basic technical SEO stuff such as,
- How is Google able to crawl your site?
- How’s Google processing any schema on your site?
- And also, are there any mobile issues?
You can use Google Search Console to find out if Google things, your website has been hacked or not.
So these tools are great as the basics, and they’re helpful if you want to analyze your site in-depth or analyze your competitors, but at a very surface level.
Also check: google search console insights
4. Google Analytics
Alright, so you have built a website, and now you want to get as many visitors to view your content, read your blog post or buy your product?
Well, you’ve probably heard of Facebook Ads, Google Adwords, SEO, Pinterest, and more, but before you get started on this, let me ask you this: how do you actually know how many visitors came to your website, where did they come from, and what did they actually do on your website?
This is where Google Analytics comes in.
Google Analytics helps you measure, report, and analyze the user behavior coming to your website.
Data like which page is the user currently on, what browser is the user using, what other language settings are off his browser, what was the previous page that the user was visiting before he came to that website, and many other data points that Google Analytics actually measures.
Now once we have a few more people tracked, the second step is the Reporting. Now Google Analytics builds many reports from the data we have measured.
Also check: top stories carousel
5: Super SEO Tools- (SEMrush, Ahrefs, SpyFu, Serpstat)
These are some super SEO tools that claim to do all sorts of awesome things. Showing you how much traffic each of those pages is getting
and from which keyword, tracking that and your ranking from particular devices from different locations over time.
Nowadays, most people understandably get obsessed with finding out how much traffic their competitor sites are getting.
How people treat data as all the same?
We have two types of data, we have measured data, and we have what I call guesstimate data, so measure data is the stuff that is reported by the organization or by the tool.
The first thing these SEO tools need to guess how much organic traffic a website gets. They need to measure the search results for many different keywords because to know where each of these websites is ranking for a whole range of different keywords.
How many times each of these keywords searched per month in each of the locations. What percentage of those searches are clicking on that website based on its ranking for those keywords.
So to give accurate data, these SEO tools need to measure many keywords also need to track the positions accurately for the ranking of each of these keywords.
They need to know approximately how many people are searching for each of these terms every month. How much of that search traffic each of these sites is getting based on its position.
So we suggest SEMrush the overall best data in between these all SEO tools. Even though we love it, and the data’s pretty good, we would never trust the data as faith because all of this data from these super tools is guesstimate data.
It’s not measured data that comes directly from the source. It’s all susceptible to things like seasonal changes, growth, or drops over time. And extrapolating from lots of low-volume searches.
It’s hard to estimate the organic traffic to a site only getting 3000 visits a month.
Now, of course, most of these tools performed better for high traffic, high-volume keywords, but many of the businesses using them are not big corporations they are smaller medium-sized businesses that wanna make strategic decisions based on the data inside them.
So these are the best free SEO tools for beginners. SEO tools are helpful but keep in mind that no SEO tool to do your work for you.
If you have any other SEO tool suggestions, then please feel free to comment below. And also let us know in a comment about your favorite SEO tool.
What are the basic tools required for SEO?
Google Analytics, Search Console, Semrush, Ahrefs, etc
What is Google SEO tools?
Google Search Console & Analytics
Which SEO tool is best?
Semrush is the best tool for SEO. 7 Day Free Trial