What can you do to increase your website’s visibility in search engine results?
You should go through a long process to do this, now there are a lot of reasons why SEO audit is important?
In this article we are going to discuss about how to perform an SEO audit and why it is important.
What is SEO Audit?
An SEO audit refers to the process that helps you track, analyze, find, and fix various websites elements that affects its performance and place in search engine results.
If you want to improve your SEO strategy 2022, you should understand how your website performs and what parts need to be optimized.
The primary purpose is to check available issues and opportunities on your website.
At the end of the day, you will be able to track current opportunities to include in your SEO strategy and track the data to analyze past and current websites performance and track whether your SEO efforts are effective or not.
What are the types of SEO Audit?
We separate the improvements in SEO into four main parts:
- Off page
1. Technical SEO Audit
Technical SEO audit covers your parts such as indexability, findability, websites architecture, URL analysis, link issues, and home page elements.
This type of audit includes optimizations that make your site more visible to crawl and index.
2. Local SEO Audit
Unlike the technical audit, a local SEO audit focuses on your website’s performance in local search results.
When you do local SEO for your brand you will pay attention to your business name, address and phone number.
Well you may ask, why is local SEO important? the answer is simple – before you target more global customers, you should first catch local customers attention.
This critical process should be done step by step right! at the end of the process you will understand these shortcomings and focus on those parts to improve your global SEO strategy.
3. On-page SEO Audit
It is related to your content on the website, you should optimize meta titles and descriptions, keywords, texts, internal links, headlines,
and sub headlines.
4. Off-page SEO Audit
In this type of audit you should pay attention to what is going on your website and what is going on the outside.
Contrary to what is believed, home-page and off-page SEO are not the opposite instead they complement each other.
Off-page SEO is related to your backlinks and domain authority.
Actionable SEO Audit Tips 2022
1. Optimize page speed
Page speed is one of the essential parts of your process when it comes to doing your search engine optimization audit.
It’s because your page loading time plays a critical factor in getting a more positive customer experience.
2. Optimize mobile friendliness
Today the number of mobile device users is increasing thus, you’ll be able to rank higher in the search engine result pages, drive more traffic to your website, and decrease the bounce rate of your web pages.
3. Check the content on your website
According to Google’s algorithm you need to have original, informative, and unique content to rank higher on search engines.
Content is the key factor for on-page SEO.
4. Check and analyze backlinks
Once upon a time, website owners used to exchange links with other websites to gain more links, it was a win-win situation now however, there is a big difference in terms of quality and quantity between backlinks.
When google has determined a questionable site is linking to your website or an unusual amount of traffic has been coming from other websites, your current keywords ranking will be effective in a negative direction.
Because of this you have to verify that your external links are coming from different domains rather than only one domain.
5. Determine index problems
When google and other search engines scroll your pages they understand their functions to index them however, if they cannot index the site properly due to some reasons like crawl errors or duplicate content, you will not get any organic traffic therefore, make sure your website is being indexed properly.
Identify and get rid of index problems that might harm your site.
6. Optimized meta tags
Meta tags include meta titles and meta descriptions, google considers them to rank web pages on the search engine result pages therefore, the meta tags of your targeted web pages need to be appropriately optimized.
7. Detect and remove duplicate content
Google hates duplicate pages even, if they are duplicated on the same website.
You may think that you don’t have duplicate content on your website, but it may unintentionally happen therefore, you should use a tool to check for duplicate pages of your website.
You don’t have to spend hours performing an SEO audit, there are a lot of tools that you can use to shorten the audit process.
Best SEO Audit Tools 2022
Now, we’re going to take a look at the most useful SEO audit tools.
Everything in the SEO world depends on google that’s why it has always been at the forefront.
1. Pagespeed Insights
With google page speed insights you can detect and fix SEO errors that negatively affect your ranking on google.
2. Google Search Console
With google search console you can determine crawl errors and broken links on your website.
You can also optimize the title tags, headers, and meta descriptions of your site regularly.
3. Screaming Frog
It is one of the most frequently used tools in the SEO world.
You can determine not only existing, but also potential SEO issues.
For instance, you can detect broken links, 301 redirects, duplicate pages, link errors, unoptimized meta descriptions and other on-page SEO issues on your website.
It provides one of the best auditing tools on the web to optimize your website’s SEO performance.
You can focus on four different SEO auditing types at the same time.
You can also analyze your website and determine current issues such as low quality or toxic links.
Another leader in the search engine optimization industry is ahrefs, it is a comprehensive tool to detect performance issues, spammy or toxic
backlinks, broken resources, broken html, and low quality content.
And the last one is Moz, it is another perfect tool used by SEO specialists.
You can conduct a comprehensive audit to determine SEO issues that lead to lower rankings for your website.
Like Semrush you can focus on technical, local on-page and off-page SEO audits simultaneously.
You can also track changes in technical problems and their impacts on desktop computers and mobile devices.
Alright! that’s gonna do it for SEO audit today, if you enjoyed the article, please share it among your SEO circle.
Having any question or thoughts, please share it in comment below.